We understand the cost-of-living crisis means you may be unable to make a cash donation to support your chosen charity as you would like just now.  

The good news is we have some easy ways you can donate through your usual weekly shopping – and they’re all free!

How can I give as I shop?

Here are some ways you can give as you shop without any additional cost to you;  

  1. Doing your normal online shopping but via a shopping gateway such as Give as you Live or easyfundraising 
  2. Choosing brands which have partnered with the charity and make a donation with every unit sold 
  3. Buying charity products 

Whichever way you choose, you do not pay any extra for the items in your shopping basket – it is the brands or retailer which donate a percentage to the charity.

shopping brand logos
Just some of the brands you can shop and donate with. - easyfundraising

Can I donate with my business purchases?

Yes. You can now help us raise much-needed donations by purchasing your business supplies via an online shopping gateway at no added cost to your business.

Lady choosing business stationery
Donate when purchasing your business supplies - Help for Heroes

What are brand partners?

Sometimes charities will partner with leading brands to produce co-branded products where a percentage of the sale price of every unit sold is donated to the charity. We’ve been lucky to partner with major household brands over the years which share our values and belief in the cause such as Tate & Lyle, Cadbury, Marston’s Brewery, DeWalt and Tile Giant. 

Who are our current brand partners? 

We work with some amazing brands who support us including: 

  • Cotton Traders with a range of co-branded clothing 
  • Alf Turner’s famous Dragon’s Egg, Sausages, Field Kitchen Spices and chilli-flavoured snacks 
  • ACS Clothing and the Help for Heroes tartan kilt hire. 

How do I buy products which support Help for Heroes? 

Many of our partners' products can be purchased in major supermarkets, both instore and online, such as Tesco, Waitrose or Co-Op. Find out more below. 

Why buy charity merchandise?

Many charities have a selection of merchandise where profits go directly to the charity. Help for Heroes Shop is our trading arm and offers a great range of products.  

Buying directly from the charity, for example for your Christmas cards, often means the charity will receive a higher donation than if you bought them from a retailer’s charity cards display. 

Not only that, but by wearing one of our branded products you’ll be raising awareness of the charity and the needs of our veterans.  What started with only nine products, including our iconic wristband, has evolved and today we have over 500 high quality items available so you can wear your support with pride.