We understand the cost-of-living crisis means you may be unable to make a cash donation to support your chosen charity as you would like just now.  

The good news is we have some easy ways you can donate through your usual weekly shopping – and they’re all free!

How can I give as I shop?

Here are some ways you can give as you shop without any additional cost to you;  

  1. Doing your normal online shopping but via a shopping gateway such as Give as you Live or easyfundraising 
  2. Choosing brands which have partnered with the charity and make a donation with every unit sold 
  3. Buying charity products 

Whichever way you choose, you do not pay any extra for the items in your shopping basket – it is the brands or retailer which donate a percentage to the charity. 

shopping brand logos
Just some of the brands you can shop and donate with. - easyfundraising

How do online shopping gateways work?

Shopping gateway websites partner with thousands of brands and retailers who will donate part of what you spend to a charity of your choice. You’ll find all your usual online shopping sites, be that an online supermarket for your usual weekly shop, a retailer such as Cotton Traders, Marks & Spencer, Amazon, Boots, MoneySupermarket or a travel agent. 

There is no additional cost added to your online purchase, so it is free to use.  

How it works is the brands pay an introduction fee or commission to the gateway website for sending you, the customer, to their site and a percentage of the fee is paid as a donation to your chosen charity. 

All you need to do is  

  1. register on a gateway site 
  2. choose your charity 
  3. go to the shopping site you want to use to do your normal shop. That’s it! 

Just remember every time you shop online to go via the site you have registered with, so we don’t miss out on any donations! One of the simplest ways to remember is to set up the gateway site app on your phone.

Watch out for special offers and refer-a-friend schemes which can generate extra donations to your charity. 

Two of the main websites in the UK are GiveasyouLive and easyfundraising, where you’ll find Help for Heroes listed. 

Can I donate with my business purchases?

Yes. You can now help us raise much-needed donations by purchasing your business supplies via an online shopping gateway at no added cost to your business.

Lady choosing business stationery
Donate when purchasing your business supplies - Help for Heroes

What are brand partners?

Sometimes charities will partner with leading brands to produce co-branded products where a percentage of the sale price of every unit sold is donated to the charity. We’ve been lucky to partner with major household brands over the years which share our values and belief in the cause such as Tate & Lyle, Cadbury, Marston’s Brewery, DeWalt and Tile Giant. 

Who are our current brand partners? 

We work with some amazing brands who support us including: 

  • Cotton Traders with a range of co-branded clothing 
  • Alf Turner’s famous Dragon’s Egg, Field Kitchen Spices and chilli-flavoured snacks 
  • Aqua Pura mineral water 
  • Dartmouth Brands limited edition Spinnaker watches 
  • ACS Clothing and the Help for Heroes tartan kilt hire. 

How do I buy products which support Help for Heroes? 

Many of our partners products can be purchased in major supermarkets, both instore and online, such as Tesco, Waitrose or Co-Op. Find out more below. 

Why buy charity merchandise?

Many charities have a selection of merchandise where profits go directly to the charity. Help for Heroes Shop is our trading arm and offers a great range of products.  

Buying directly from the charity, for example for your Christmas cards, often means the charity will receive a higher donation than if you bought them from a retailer’s charity cards display. 

Not only that, but by wearing one of our branded products you’ll be raising awareness of the charity and the needs of our veterans.  What started with only nine products, including our iconic wristband, has evolved and today we have over 500 high quality items available so you can wear your support with pride.