You can find out about our policies here, from complaints to cookies and more
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. A cookie often contains a unique number which can be used to recognise your device, when a user of this device returns to a website that it has visited before.
On our Shop website, Help for Heroes operate cookies that allow you to take advantage of different functions. Some of these are essential features such as adding items to your shopping basket or Proceeding to Checkout. Some cookies are necessary to allow you to browse our website, use its features, and access the portal if you register with us.
The use of these cookies is essential for the website to work at its best. For example, we use ‘user-input cookies’ for the duration of a browsing session (a single visit to our site) to keep track of a user’s input when filling in forms that span several pages, so you can navigate between the pages and not have to re-enter data. We promise we will not use these cookies to collect personal information about you.
We also use functional cookies to remember choices you’ve made or information you’ve provided, like your username, language, or the region you are in. This means we can tailor your website experience specifically to your preferences.
The functional cookies we use include
Performance cookies are used to help us improve your website experience and collect information about how you use our website and how often. These cookies only gather information for statistical purposes and do not gather any information that can personally identify you. The performance cookies we use include:
We recommend that you leave cookies turned on.
How long will cookies remain on my computer or mobile device?
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 90 days and two years from the date they are downloaded to your device. See the section below on how to control cookies and for more information on removing them before they expire.
Our websites may feature embedded ‘share’ buttons to enable users to easily share articles with their friends through a number of popular social networks. These sites may set a cookie when you are also logged in to their service. We do not control these cookies so you should check the third party website for more information.
How to control cookies?
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
You can opt out of customized ads by visiting: Ads Preference Manager
To opt out of being tracked by Google Analytics across all websites: Google Analytics Opt-out Browser Add-on
If you use our website without opting out, it means that you understand and agree to data collection for marketing ads to you.