Alf Turner

Our partnership began when Paul Turner launched a range of award-winning sausages in 2012 with the backing of Dragons' Den's Peter Jones, using a traditional family recipe passed down from his grandfather, Alf.

Alf Turner served in the Royal Army Service Corps for 20 years and opened his butcher’s shop in Aldershot, home of the British Army, when he left the Forces. For Paul it was a natural decision to support our cause.

Hot on the heels of the success of the original pork sausages range, the Dragon's Egg was launched in July 2014, selling over 1 million scotch eggs in it's first year! 2015 saw the introduction of Dragon’s Fury, a chilli pork crackling snack, and Traditional Pork Scratchings. Over the years other products have appeared in the range including the Dragon's Pork Pie, Dragon's Sausage Roll and Chuck N' Rib Burgers.

Alf Turner Product Range

(L - R) Dragon's Egg, Field Kitchen Spices, Scratchings

In 2017, the Alf Turner 'in support of' product range picked up the award for Best Brand Licensed Food or Beverage Product or Range at the Brand and Lifestyle Licensing Awards. Competition in the category was stiff and included big brands such as Guinness, J20, Jamie Oliver and Magnum.

Alf Turner donates 2p from the sale of every pack in the range and to date has raised over £220,000.

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Help for Heroes supports those with injuries and illnesses attributable to their service in the British Armed Forces. No matter when someone served, we believe that those prepared to put their lives second, deserve a second chance at life. That's why we're here to empower them to look beyond illness and injury, whether mental or physical, and help them regain their purpose, reach their potential, and have a positive impact on society.

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