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Celebrating 15 Years with Cotton Traders
We’re proud to mark 15 years of partnership with Cotton Traders. Their continued support, including the launch of their new summer collection in support of Help for Heroes, is helping make a real difference for veterans and their families.
Over the years, their incredible support has made possible Community sports series, golf days, hikes, customer donations, product sales, and many other memorable fundraisers, all making a difference for veterans and their families.
Together, we’ve raised over £2 million! A milestone that reflects not just the length of our partnership, but the dedication, energy and generosity behind every initiative.
A heartfelt thank you to everyone at Cotton Traders. Your commitment is helping veterans live healthier, happier lives every single day.
The story of Cotton Traders is deeply rooted in sport and camaraderie. Founded in 1987 by rugby legends Steve Smith and Fran Cotton, the brand was born from a shared passion and determination forged on the rugby pitch in Loughborough. From humble beginnings in a small office in Altrincham, they built a brand that thrives on teamwork and a love of sport.
We’re proud to partner with a business whose DNA reflects our own values of camaraderie, perseverance and teamwork, with much more to come as our journey continues.
Cotton Traders fundraising Golf Day event 2024 - Help for Heroes
The new Cotton Traders summer collection combines comfort, confidence and everyday style, with pieces designed to make people feel good while supporting a meaningful cause.
Featuring easy to wear wardrobe staples perfect for summer months, the collection reflects Cotton Traders long standing commitment to the Armed Forces Community.
More than just a new range, this partnership helps make a real difference, with 10% of earnings supporting vital Help for Heroes services for veterans and their families.
Here at Cotton Traders we remain as proud of our relationship with Help for Heroes as we have always been. As we now close in on raising £2m for this wonderful charity, I’m very excited that we are developing our relationship even further in 2025 by sponsoring the Community Sports Series, which I’m sure will be great fun for everybody involved.”
Chief Executive Officer of Cotton Traders
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How we can work together
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Our partners
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About Us
Life can be tough when a military career comes to an end, especially if it has been cut short by illness or injury. That's why we help the Armed Forces community live well after service.
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Thanks to the kindness of our supporters, we’ve helped 27,000 people live well after military service. But thousands more still need us.
Our stories
Read about the incredible stories of our veterans and their families.