Cotton Traders

Cotton Traders has been fundraising since 2011, raising over £1.4 million in support of our wounded veterans and their families through:

  • Donating 10% of the sales from its co-branded Help for Heroes clothing range including t-shirts, shirts, polo shirts, jackets and socks.

  • Adding a £1 donation at checkout for online orders, which has proved very popular with its customers and raised over £181,000 to date.

  • Staff fundraisers including the annual golf day, which has raised £164,000 to date, retail fashion shows, bike rides, cake sales, marathons and more.

On the 10th anniversary of our partnership, Nick Hamblin, Cotton Trader's Managing Director, wrote to staff:

“It’s quite incredible that 10 years have passed since we hosted our first Gala dinner to launch our partnership with Help for Heroes.  I remember so vividly that we talked about how maybe we could eventually raise £1m for this incredible charity, never really knowing if such a target was remotely possible. So I hope you feel as proud as I do to see that we’ve raised over £1.3m to date. It’s been very difficult for all charities over the past year, and Help for Heroes is no exception, which I why I’m determined that we must continue in our efforts to support our partners through this challenging time and beyond. Thank you for your continued and valued support.”

We are very proud that our partnership was awarded silver for the most effective long-term partnership at the Corporate Engagement Awards in 2019.

Interested in Becoming a Partner?

If you are interested in partnering with us or choosing us as your Charity of the Year, please don't hesitate to get in touch with our team.

Useful Links

Partner with us

Partner with us

Engage your staff and customers whilst supporting our heroes. We're stronger together.

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How we can Work Together

How we can Work Together

With a range of partnership opportunities, we can help add value to your business while you help us to rebuild lives.

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Our Partners

Meet some of the amazing organisations we are working with and see how they are doing their bit for wounded veterans and their families.

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About us

About us

Help for Heroes supports those with injuries and illnesses attributable to their service in the British Armed Forces. No matter when someone served, we believe that those prepared to put their lives second, deserve a second chance at life. That's why we're here to empower them to look beyond illness and injury, whether mental or physical, and help them regain their purpose, reach their potential, and have a positive impact on society.

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What We Do

What We Do

For us, recovery is about being there for our beneficiaries throughout their journey so we can help them rebuild their lives. Here you’ll find out how, together, we are making a difference.

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Our Stories

Our Stories

Thanks to your generosity, Help for Heroes is able to support men and women who have been wounded, injured or become sick as a result of service.

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