Supported our Armed Forces community with its first ever cross-brand collection.

British-born Ruroc was founded in 2010 following a near-death experience in Whistler, Canada, which led to a mission to create better snowsports helmets. Since then, the brand has built a huge global following and expanded its protective gear range, disrupting the global motorcycle industry with its lightweight carbon-fibre full-face motorcycle helmet, ATLAS, and the innovative and stylish Enginehawk motorcycle apparel brand.

In 2021 they launched their first-ever cross-brand collection in support of Help for Heroes, Smokescreen, which has now sold out and raised £27,920 for veterans and their families through the donation of £10 from the sale of every Smokescreen product.


We are so proud to be partnered with Help for Heroes, supporting the Armed Forces Community through our first-ever full Ruroc and Enginehawk cross-brand collection, Smokescreen. We can’t wait to see where our partnership goes. The active service and veteran communities are an integral part of our global audience, and we’re delighted to be able to support the incredible work done by the Help for Heroes team."

Neal Duffy

Head of Brand at Ruroc

Interested in becoming a charity partner? Get in touch with our team today.

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