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We’ve been partnered with Ruroc, a motorcycle and snowsport apparel manufacturer since December 2021.

The British-born brand was founded in 2010 following a near-death experience in Whistler, Canada, which led to a mission to create better snowsports helmets. Since then, they have built a huge global following and expanded their protective gear range, disrupting the global motorcycle industry with their lightweight carbon-fibre full-face motorcycle helmet, ATLAS, and their innovative and stylish Enginehawk motorcycle apparel brand.

Kicking off the partnership in style, Ruroc have launched a brilliant collection of products, their first ever cross-brand collection, under the name Smokescreen in support of our wounded veterans and their families.

Ruroc Smokescreen Range
Ruroc Smokescreen Range - Ruroc

£10 from the sale of every Smokescreen product will be donated to the charity, with the aim of raising £25,000.

Last month we joined Ruroc at Motorcycle Live in Birmingham, along with Army veteran Steve who’s a keen motorcyclist, to meet the team and help raise awareness of our partnership.

Help for Heroes and Ruroc at Motorcycle Live
Help for Heroes and Ruroc at Motorcycle Live

Ruroc’s Account Manager, Natasha says “we ended another difficult year on a fantastic note with our brand-new partner, Ruroc, and it was brilliant to bring along Steve to meet the team at Motorcycle Live. We’re just getting started and I can’t wait to see what 2022 has to bring".

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