Ginsters sponsored the Help for Heroes Hero Ride in 2015 and 2016, with the well-known British company also launching a limited edition pasty in May 2016 to raise funds for veterans and their families.

Two members of our Band of Brothers fellowship group, Brian and Dave, worked with the Ginsters chefs to create a limited edition pasty, choosing flavours which reminded them of home and the favourite foods they missed while serving overseas. The final product was a classic combination of succulent British roast beef and horseradish.

It was one hell of an experience. Ginsters is doing a phenomenal job. Their support is going to help, and change someone else’s life, just like mine has been."




We were delighted to build on our existing partnership with them by launching the limited-edition pasty. Brian and Dave were an absolute delight to work with and the whole Ginsters Team really enjoyed the time spent with them developing this special pasty.

Many of our employees participated in the Hero Ride to raise awareness of the event, experience the camaraderie of cycling alongside heroes and raise money for an extremely worthwhile cause."

Jo Hartop

Head of Corporate Communications at Ginsters (written during our partnership)

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