News / Introducing Our Newest Part...
Monday 24 January 2022

Introducing Our Newest Partner, Ruroc

Posted by: Help For Heroes | Categories: Corporate Support , Companies We Work With

We’ve been partnered with Ruroc, a motorcycle and snowsport apparel manufacturer since December 2021.

The British-born brand was founded in 2010 following a near-death experience in Whistler, Canada, which led to a mission to create better snowsports helmets. Since then, they have built a huge global following and expanded their protective gear range, disrupting the global motorcycle industry with their lightweight carbon-fibre full-face motorcycle helmet, ATLAS, and their innovative and stylish Enginehawk motorcycle apparel brand.

Kicking off the partnership in style, Ruroc have launched a brilliant collection of products, their first ever cross-brand collection, under the name Smokescreen in support of our wounded veterans and their families.

Ruroc Smokescreen Range

Ruroc's Smokescreen collection

£10 from the sale of every Smokescreen product will be donated to the charity, with the aim of raising £25,000.

Find out all about Ruroc's Smokescreen collection.

Last month we joined Ruroc at Motorcycle Live in Birmingham, along with Army veteran Steve who’s a keen motorcyclist, to meet the team and help raise awareness of our partnership.

Help for Heroes and Ruroc at Motorcycle Live

(L-R) Army veteran Steve, Ruroc's Head of Brand, Neal and Help for Heroes Account Manager, Natasha

Ruroc’s Account Manager, Natasha says “we ended another difficult year on a fantastic note with our brand-new partner, Ruroc, and it was brilliant to bring along Steve to meet the team at Motorcycle Live. We’re just getting started and I can’t wait to see what 2022 has to bring".

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