2020 marked the 75th anniversary of VE Day and we were incredibly proud to have partnered with Lyle's Golden Syrup, whose history dates back to pre WW2, to create a limited-edition version of the iconic tin in support of our Armed Forces community.

VE Day is a national celebration, bringing the nation together to honour those who have sacrificed so much.

Available in all major supermarkets, 5p from every tin sold was donated to us, with the aim of raising £25,000 for veterans and their families.

During WWII, Lyle’s factory became a crucial pillar in the community. It was used as raid shelter at night and gave a roof for those whose homes were destroyed, despite being bombed 67 times. It also employed many women to fill the men’s jobs when they were called to serve. By 1945, the factory had become an integral part of London’s East End.

Our activity was centred around research we commissioned on the wellbeing benefits of baking, and how baking has supported some of our beneficiaries in their recovery journeys.


The 75th anniversary of VE Day is an important moment for Britain as we reflect on the huge sacrifices made by our servicemen and women during WWII. To mark this occasion, we are extremely proud to be partnering with Help for Heroes who do such meaningful work for veterans."

Lindsay Brown

from Tate and Lyle (written during our partnership)

Interested in becoming a charity partner? Get in touch with our team today.

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