Created by heroes. Brewed by Marston's. Enjoyed by everyone.

A discussion between our co-founder Bryn Parry, Tesco and Marston’s led to the development of a new beer to raise funds for veterans and their families. Marston’s Help for Heroes Ale proved hugely popular with its customers and sold over 1 million pints, with a 5p donation per bottle and 6p per draught pint.

Genevieve Upton, Head Innovations Brewer at Marston’s, worked with three veterans to create the unique blonde ale. Pete Dunning, Baz Whittingham and Si Brown knew exactly what they were looking for and after tasting samples, in typical Band of Brothers’ no-nonsense-style, quickly arrived at what they wanted.

Our Ambassador, Si Brown said “We wanted a modern-tasting ale and Pete, Baz and I all had a definite idea of how we wanted the beer to taste. We hope members of the public, when they are doing their weekly shop, will think about the wounded and pop a couple of bottles into their shopping basket.

The development of the beer marked the start of a wider partnership with Marston's, and landlords and pub staff raised over £45,000 through collection tins on the bar, quiz nights, live music evenings, BBQ afternoons and more.

Marston’s also supported us in other areas other than pure fundraising, such as promoting Hero Ride throughout their estate (the first such request they have supported which is testament to the relationship), distributing BBQ for Heroes flyers and in-kind support for the Cricket for Heroes event at the Oval in 2015.


We are enormously proud to be associated with Help for Heroes. Everyone involved in this project has been bowled over by the fantastic work that they do with injured servicemen and women. We hope that the beer has helped raise awareness for the work done by the charity as well as raising some money.”

Richard Westwood

Managing Director at Marston’s Beer Company (written during the partnership)

Interested in becoming a charity partner? Get in touch with our team today.

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