Our ongoing partnership with NEXT supports us in our vital mission to assist veterans and their families.

This partnership was inspired by NEXT’s Armed Forces community colleagues; veterans and active reservists who balance their civilian roles with part-time military service, who nominated Help for Heroes as their chosen charity partner.

To mark VE Day 80, we’re proud to launch a new homeware collection in collaboration with NEXT. Stylish and meaningful, this range supports a powerful cause. Every purchase from the range directly supports our vital work, providing life-changing support to veterans and their families as they navigate life after military service.

As part of the VE Day 80 commemorations, Help for Heroes are being welcomed along to support NEXT’s events across their Head Office and distribution sites. These celebrations include a VE Day themed menu, a bake competition and live internal radio interviews with veterans and Help for Heroes representatives - bringing colleagues together to reflect, remember and raise vital funds

Beyond fundraising, this initiative is part of a wider effort to shine a spotlight on the rewarding careers available to ex-service personnel and reservists at NEXT. Veterans bring a wealth of valuable skills, and the company is dedicated to recognising and supporting these contributions.

As part of the collaboration, NEXT has committed to donating 100% of profits from the sale of the new collection to Help for Heroes, allowing customers to support a meaningful cause while bringing stylish, thoughtfully designed pieces into their homes.

Shop the collection and help make a difference, so veterans can live well after service.

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We are proud to partner with NEXT in support of our Armed Forces community. Signing the Armed Forces Covenant shows dedication to improving the lives of veterans and their families, and we will support them in delivering their plans."

James Needham

CEO of Help for Heroes

The Uniformed Services Employee Led Community

The Uniformed Services Employee Led community group was established by NEXT in January 2023. It was set up to create a supportive environment where colleagues with service backgrounds can connect and share their experiences. This aims to provide a platform for understanding the needs and priorities of this community, allowing NEXT to offer better support in the workplace. Additionally, it helps recognise and appreciate the valuable skills and impacts that ex-services colleagues and reservists bring to each other and to the business.

The charity is collaborating closely with the Uniformed Services EmployeeLed Community at NEXT to highlight the importance of shared experiences on individuals and their families.

Tom Holyoak, Army Reservist and E-commerce team leader at NEXT
Tom Holyoak, Army Reservist and E-commerce team leader at NEXT - NEXT

Tom Holyoak, Infrastructure & Cloud Services Team Leader at NEXT and Army reservist said, "As an employee with NEXT and Active Army Reservist it’s great to see NEXT supporting the Help for Heroes charity and also signing up to the Armed Forces Covenant which ensures those who serve or have served in the Armed Forces and their families are treated fairly and should face no disadvantage when compared to other citizens."

We are incredibly excited and proud for NEXT to be joining a partnership with Help for Heroes which is the leading Armed Forces and veterans’ charity in the UK."

Tom Holyoak

Team Leader - Infrastructure & Cloud Services - eCommerce and Army Reservist, 116 Provost Company, 1st Regiment Royal Military Police

Interested in becoming a corporate partner? Get in touch with our team today.

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