Partner with us
From leading brands to local business owners, a partnership with us will benefit your organisation and support our Armed Forces community.
Supporting our Armed Forces community with the nation's favourite fish and chips.
Deep Blue Restaurants, parent company to fish and chip brands Deep Blue and Harry Ramsden's, joined forces with us in 2021 with the aim of raising £50,000 for veterans and their families.
Did you know that fish and chips and the British Armed Forces have a history going back to World War II? During the war, fish and chips was one of the few meals not to be rationed; British ministers thought because the dish was an integral part of the nation’s culture, rationing would affect morale. During the D-Day landings, our soldiers even identified each other by calling ‘fish’ and waiting to hear ‘chips’.
Last year, we celebrated our partnership with a trip to the seaside. Take a look at what we got up to.
After such a turbulent year for the hospitality industry and the world at large, we are proud to be in a position to begin this partnership with Help for Heroes, supporting the incredible work they do to assist those who have served our country."
CEO of Deep Blue Restaurants (written in 2021)
Useful Links
How we can work together
From product partnerships and brand licensing to charity of the year and employee engagement, find out how we can work together.
Our partners
Meet some of the amazing organisations we are working with and see how they are supporting our Armed Forces Community.
About Us
Life can be tough when a military career comes to an end, especially if it has been cut short by illness or injury. That's why we help the Armed Forces community live well after service.
Our Impact
Thanks to the kindness of our supporters, we’ve helped 27,000 people live well after military service. But thousands more still need us.
Our stories
Read about the incredible stories of our veterans and their families.