Updated on

This Reserves Day (26 June), Help for Heroes is thrilled to announce a brand-new partnership with NEXT that aims to unite and bolster both organisations' support for UK veterans and their families.

NEXT intends to fundraise nationwide, host awareness-raising events and support its reservist and veteran colleagues with resources from the charity.

Taking positive steps for veterans

NEXT has made steps to increase their support for veterans, helping to raise awareness about available career opportunities and the positive impact veterans' skills can have in the workplace.

In January 2023 they established their own community for the Armed Forces in the form of their Uniformed Services Employee Led Community.

NEXT has also signed the Armed Forces Covenant, a promise from the nation that those who serve or have served in the Armed Forces, and their families, are treated fairly. They will actively be working with partners and local employers to support recruitment for reservists and veterans.

The launch of the partnership coincides with Armed Forces Week (24 to 30 June) which is an opportunity to show support to the Armed Forces community, from serving troops and reservists to service families, veterans and cadets.

NEXT is a leading highstreet and online retailer
Leading highstreet and online retailer - NEXT

Meet Tom, NEXT Team Leader and Army Reservist

The charity was nominated to be a charity partner by colleagues at NEXT who also serve as reservists, combining their day jobs with serving part-time in the military at evenings and weekends.

Tom Holyoak is an Infrastructure & Cloud Services Team Leader at NEXT and Army Reservist. Tom said "As an employee with NEXT and Active Army Reservist it’s great to see NEXT supporting the Help for Heroes charity and also signing up to the Armed Forces Covenant which ensures those who serve or have served in the Armed Forces and their families are treated fairly and should face no disadvantage when compared to other citizens".

Tom Holyoak, Army Reservist and E-commerce team leader at NEXT
Tom Holyoak, Army Reservist and E-commerce team leader at NEXT - NEXT

We are incredibly excited and proud for NEXT to be joining a partnership with Help for Heroes which is the leading Armed Forces and veterans’ charity in the UK."

Tom Holyoak

Team Leader - Infrastructure & Cloud Services - eCommerce and Army Reservist, 116 Provost Company, 1st Regiment Royal Military Police

James Needham, CEO of Help for Heroes, said: "We look forward to seeing the amazing fundraising efforts of NEXT employees over the coming year as we work with their network of veterans and colleagues. Together this partnership honours the Armed Forces community and will help us in providing the essential help and support they need."

We are proud to partner with NEXT in support of our Armed Forces community. Signing the Armed Forces Covenant shows dedication to improving the lives of veterans and their families, and we will support them in delivering their plans."

James Needham

CEO, Help for Heroes