Updated on
Ambassador Cruise Line has announced the launch of the their Supper Club in support of Help for Heroes, a dedicated onboard dining initiative that will feature on every ex-UK sailing of seven nights or more.
Building on our three-year Partnership, the Supper Club provides guests with a meaningful opportunity to enjoy a specially themed dinner while raising vital funds to support veterans and their families.
I’ve seen first-hand how vital Help for Heroes’ work is, and how every pound raised can genuinely change lives. As a genuine cruise fan myself, the Ambassador Cruise Line and Help For Heroes Supper Clubs will be a fantastic experience for guests as part of their holiday, and also an opportunity to make a meaningful difference for the Armed Forces community, all while sharing a meal together.”
Patron of Help for Heroes
The initiative was launched in September 2025 and has already raised £4,402 through wine sales and onboard donations.
Funds raised will directly support our mission to provide lifelong support to veterans, regardless of when or where they served. Any contributions can make a real difference, from funding vital case management outreach to helping combat loneliness and isolation through community initiatives.
The Supper Club will feature across all applicable sailings departing from London Cruise Terminal in Tilbury, Essex, Newcastle, Dundee, Liverpool, Belfast, Bristol Royal Portbury and Portsmouth, forming a permanent part of Ambassador’s onboard dining options.
As a company, we are incredibly proud of our partnership with Help for Heroes and of the impact it is already delivering. The Ambassador Cruise Line Supper Club in support of Help for Heroes reflects what Ambassador is all about - bringing people together through outstanding cuisine, amazing entertainment and the warmest welcome at sea while supporting causes that resonate deeply with our guests, crew and shoreside teams.
Whether through the purchase of a bottle of wine or a voluntary donation, every contribution will help ensure that veterans and their families continue to receive the support from Help For Heroes they deserve."
Chief Experience Officer, Ambassador Cruise Line