News / Calling all Help for Heroes...
Thursday 23 January 2014

Calling all Help for Heroes Cyclists!

Posted by: Help For Heroes | Categories: General

Dear H4H Cyclist,

Please can I ask for your help? Don’t worry, this won’t hurt and needs very little chamois cream.

You are one of those extraordinary people who have, in the last six years, pulled on your H4H lycra, hit the pedals, chugged up undulations, clocked those miles, burned those calories and, by doing so, have helped raise £millions through H4H cycling.  That’s amazing so thank you.

Cycling has always been a part of the H4H story. Originally our intention was to have just one Big Battlefield Bike Ride to raise £5m for a swimming pool complex at Headley Court. Then, as we began to meet the wounded, 'the blokes’, the men and women who have suffered life changing injuries on our behalf, we realised that there was so much more that needed to be done; so we are doing it. We have built the Rehabilitation Complex and we run four superb Recovery Centres, we’ve supported other great charities like Combat Stress, ABF - The Soldiers Charity, SSAFA and dozens of others as we seek to provide life time holistic support to our injured young men and women. You have played a key part in what is acknowledged as the 'greatest charitable contribution in British military history'; thank you.

But, like on those never-ending undulations, we can’t stop now; the task, the responsibility to ‘the blokes’ is just beginning. We need to ensure that as the wars come to an end, we are there to support them in their battles that lie ahead. We want our young men and women to rebuild their lives, to enjoy fulfilling futures; Beyond Injury. We need you to help us make that happen.

So, how can you help? 

Firstly we would love to see you back in the saddle and joining us on a Hero Ride in 2014. It doesn’t have to be the full BBBR monty, you could be a Dawn Raid Lycra Legend or a Puffing Pedaller! Whatever; just keep H4H cycling! 

Please help spread the H4H cycling word to your friends?

I know how cycling has changed Emma's and my life. I hadn’t been on a bike since I was about 8 when my brother challenged me to raise money for Cancer Macmillan... and look what happened! Not only was H4H born from that moment but now I can tell the difference between a Hybrid and a Tourer, a Derailer from a Chainset… and, I’ve a got a garage full of bikes and a bottom drawer full of odd looking padded pants! 

So many of you tell me how your lives have been improved for the better by getting on that saddle. Now I’d love it if you could pass that enthusiasm on to at least 5 friends and then watch, smugly, as they have the fun of learning about the joys of clip ins and chamois cream (and you have the chance of winning a Vitus Zenium Road Bike (RRP £750) - kindly provided by Chain Reaction Cycles, our Hero Ride Official Retail Partner 2014! Tell your friends about Hero Ride here!

So, please think of those you feel should be in the saddle and spread the word! You will be helping to change their lives for the better as well as helping 'our blokes' get a life beyond injury.

So this year, let’s see how many more new Lycra Legends we can create! 

On yer Bikes!

Yours, in Lycra, thanks!


"I did my first BBBR in 2009, with no cycling experience! I signed up because my boyfriend (now fiancé) Was deploying to Afghanistan and I wanted to keep busy and build up some good karma for him and the rest of 2 Royal Welsh. It turned out to be a life changing experience. I met some truly amazing people from all walks of life, many of those I'm still close friends with to this day. This year I'll be doing my 4th BBBR... they don't get any easier but it's my yearly humbling adventure. Last year I had the privilege of riding with Josh, a triple amputee, whose guts and tenacity really put things into perspective. No matter how sore my bum and legs were, I knew that i had to keep going for the guys like Josh!

I'd encourage anyone out there thinking about joining a ride to go for it! The rides are tough, the fundraising can be challenging but it will be the best experience and will change your life.."

Emily Kemsley, H4H Cyclist - Support Emily's fundraising efforts here!