Partner with us
From leading brands to local business owners, a partnership with us will benefit your organisation and support our Armed Forces community.
Eggs for Soldiers was a truly innovative brand collaboration, selling over 58 millions eggs and raising over £1.3 million!
Eggs for Soldiers was launched in 2012 by Noble Foods, who wanted to give consumers a simple way to do their bit by making a small change to their weekly shop. The brand concept, distinctive packaging and 'eggy' take on the Help for Heroes logo proved a big hit with consumers and retailers, in what is a very price-competitive category.
The product led to many other brand collaborations with Help for Heroes fundraising campaigns, including a special Tesco multi-buy bundle for the Heroes Breakfast campaign in 2015, alongside Alf Turner sausages and bacon, and Branston's Baked Beans in a unique retailer and charity brand partner collaboration.
We greatly respect the work the Armed Forces do. We saw the fantastic work that Help for Heroes was doing and we wanted to be a part of that. Many of our staff are either ex-military or families of service men and women so it seemed the perfect fit for us. In the Summer of 2014 we reached the £1 million milestone, all through the sale of eggs! It was amazing to be able to show our customers and retailers what can be achieved through a small change to their shopping basket.”
Marketing Director, Shell Egg Division, at Noble Foods (written during our partnership)
Useful Links
How we can work together
From product partnerships and brand licensing to charity of the year and employee engagement, find out how we can work together.
Our partners
Meet some of the amazing organisations we are working with and see how they are supporting our Armed Forces Community.
About Us
Life can be tough when a military career comes to an end, especially if it has been cut short by illness or injury. That's why we help the Armed Forces community live well after service.
Our Impact
Thanks to the kindness of our supporters, we’ve helped 27,000 people live well after military service. But thousands more still need us.
Our stories
Read about the incredible stories of our veterans and their families.