Embarking on a three-year partnership dedicated to bettering the physical and mental health of our communities.

We are so proud to partner with Ambassador Cruise Line! From March 2024, we’re uniting to better the physical and mental health of our communities.

Help for Heroes and Ambassador Cruise Line staff

Alongside raising funds for us, Ambassador Cruise Line is offering exclusive access to our veterans, as well as hosting a series of onboard activities, such as talks and competitions, to promote the goals and ambitions of Help for Heroes.

Ambassador Cruise Line and Help for Heroes team celebrate


As a company, we are proud to partner with Help for Heroes, which is close to the hearts of many people. The Ambassador family, ship and shoreside, guests and crew, are known for their passion in making connections through exploration and promoting physical and mental wellbeing, making our partnership over the next three years a natural fit. 

Christian Verhounig

Chief Executive Officer, Ambassador Cruise Line

We’re incredibly excited to start this voyage with Ambassador Cruise Line who share in our dedication to help the Armed Forces Community. We know that some of our veterans will have to deal with feelings of loneliness and isolation and these inclusive cruises provide access to a world of amazing sights that can be experienced in the company of friends and families.

James Needham

CEO, Help for Heroes

Launched back in 2021, Ambassador Cruise Line offer premium-value no fly cruises to the UK market. The cruise line first set sail in 2022 in their first ship Ambience, from the company’s home port of London Tilbury. Ambition, their second ship, entered service in May 2023, alongside the launch of sailings from eight regional UK ports. 

Interested in becoming a charity partner? Get in touch with our team today.

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