Fundraising is exciting, energetic and lots of fun but it can seem daunting when you’re organising your own fundraising event. There will be things you need to think about, from getting the right event insurance to how you pay in your money.
In this section, you will find lots of information and guidance to help you and to ensure you get the most out of your charity fundraiser.
We have answered our supporters’ most frequently asked questions below and have split the section into pre and post-event information which you may find helpful.
If you have any other questions please contact our Supporter Care Team on 0300 303 9888 or email email@example.com
And don’t forget, once you've decided on your fundraiser, please do tell us about it so that we can support you all the way.
How Does COVID-19 Impact My Fundraising?
The health and the safety of all our supporters is really important to us. Please keep safe and follow the Government guidelines, including any local lockdown requirements, when doing any fundraising on behalf of Help for Heroes.
For full guidelines please check the Institute of Fundraising website to ensure you are familiar with what is required of you, the fundraiser, during the Covid-19 pandemic. You may also wish to check the latest regional guidance for England, Scotland, Wales and Northern Ireland.
Can you help with corporate sponsorship?
Help for Heroes has been very fortunate to work with some large and well-known brands and companies. We are hugely grateful for the support they show us, and to respect this partnership we do not give out corporate contacts.
Can you publicise my event?
The more people who know about your fundraising, the more money you’ll raise so it’s worth investing time in getting the word out there.
Approach Your Local Press
To spread the word, think about getting interest from your local newspaper, radio station or TV news channel. Are you doing something quirky or attempting to break a record? Perhaps you have friends or family whose time in the Armed Forces has inspired you to fundraise for us? To get them interested talk about you, as that is what will make your fundraising story stand out. We have a press release template we can share with you, along with step-by-step advice on how to approach your local media.
Work Your Social Network!
Social media is a great way to keep friends and followers up to date with progress and build a buzz about your fundraising. Share your photos and videos.
Don’t forget to tag us so we can celebrate your amazing activities:
Put Up Posters
If you’re holding a community event, see if you can put up posters in local shops and venues. We have ready-made posters you can use to promote your fundraising.
Can you help fund my event?
We are incredibly grateful that you have decided to fundraise for us but, unfortunately, we cannot help you pay for your event. All money raised in support of Help for Heroes is allocated and spent to help our wounded veterans and their families. We therefore cannot use any of the money we receive to support your fundraising efforts.
How do I organise a public collection
To be sure your collection is legal as well as fun, please first register your collection with our Supporter Care Team.
Below are a few things to bear in mind.
If you’re collecting in a public place, such as your local high street, you will need to obtain a public collection licence or permit from the local authority. If you’re planning to hold a collection on private property such as in shopping centres, at railway stations or in sports stadiums, you will need to obtain written permission from the owner or manager.
Contact our Supporter Care Team on 0300 303 9888 or email firstname.lastname@example.org so that we can support you every step of the way.
How do I get buckets & tins?
Once you have registered your plans, please contact our Supporter Care Team on 0300 303 9888 or email email@example.com. They will help you select the most appropriate items for your fundraiser. Please have your event ID number to hand.
Can I use the Help for Heroes logo?
If you or a third party would like to use our logo, pictures or reference the charity on any fundraising materials please contact us. This includes books, CD’s etc. that you may want to create.
It’s important that you get our permission before you commit to anything or allow our logo to be used for marketing purposes.
It’s also important to use the correct logo. Unfortunately, you cannot use the stretcher-bearers or the Help for Heroes Bears.
Once you have registered your fundraising with us, please contact our Supporter Care Team on 0300 303 9888 or email firstname.lastname@example.org. They will help you select the most appropriate logo for your fundraiser. Please have your event ID number to hand.
Can I produce a song/poem/video for Help for Heroes?
You are more than welcome to get creative for H4H, but you must register it as a fundraiser so our team can make sure it is suitable, and that we can advise on any criteria or guidelines that need to be met.
Help for Heroes has never released a single or approached artists or record companies – these people have chosen to fundraise in support of Help for Heroes and we’ve been grateful recipients. Therefore, we are really not in a position to help (unsigned) artists get their music heard/published and do not have the expertise to provide advice.
Similarly we do not have the means to publish or share books or poems, but we are extremely grateful to all those who choose to share their work with us.
Can someone from Help for Heroes attend my event?
We have a network of volunteers who can help with things like cheque presentations, stalls and speaking about the work we do. Unfortunately, we cannot guarantee their availability but if you contact our Supporter Care Team they will happily see if we have a volunteer in your local area who is able to support your fundraiser.
Contact our Supporter Care Team on 0300 303 9888 or email email@example.com
What insurance do I need for my event?
The support we can provide towards your fundraising event unfortunately cannot be extended to us accepting any responsibility or liability or providing any required insurance.
If you are unsure, contact an insurance company to check you have the correct cover for your event. The different types of insurance you may need to consider include:
Public liability insurance*
Event cancellation insurance
Travel or health insurance
Damage to property owned, hired, or borrowed
*Don’t forget to ask if you are covered under a venue’s own public liability insurance or whether you need to organise your own and allow enough time (at least a month) to apply for this.
Can You Organise a Member of the Armed Forces to Attend My Event?
Having Armed Forces personnel at your fundraiser can be a big boost but, unfortunately, we cannot organise someone to come along. We recommend you contact your nearest military garrison, or your closest naval or RAF base and ask them about inviting someone to your event.
You might also consider approaching the cadets or your local reserves recruitment office to explore this option.
Also please be aware that if you are organising any media coverage, a serving member of the Armed Forces is unable to do any interviews without official clearance, and this typically takes anywhere between 4-6 weeks. If you have any further questions, please email firstname.lastname@example.org.
How Do I Hold a Raffle or Competition?
Raffles, lotteries and prize draws are a great way to boost your fundraising – everyone loves the opportunity to win something! Small raffles that are part of a bigger event don’t need a licence as long as there’s no cash prize and you’re not spending more than £500 on prizes. You’re only permitted to sell tickets at one location, on one day at the same event as the prize draw and the results are announced at the event or afterwards.
If you are selling tickets to a wider audience over a longer period of time, or you want to hold other types of raffle in different locations, you will need to have tickets printed and adhere to a number of rules.
Please check the latest advice from the Gambling Commission at gamblingcommission.gov.uk
What should I do with the money at my fundraiser?
We recommend you purchase a lockable box so if you are running a stall or taking donations you can store the cash in a secure location.
At larger functions, handling the money is a full-time job for one of the organising team. It is good practice for two people to be present whenever cash is handled and, wherever possible, the money should be counted/verified by both people. Everybody should be conscious of security and the possibility of theft.
We recommend having a receipt book for your own records and to give receipts to people who require them (for a donation, for example), books can be bought from most stationery shops, and finally don’t forget to get plenty of money bags from the bank for all the coins and notes.
I am under 18 and want to organise a fundraiser, is this possible?
Yes, Help for Heroes welcomes all fundraisers no matter what their age! If you are under 18 or have people involved in the organisation that are, please make sure they have permission from their parent or guardian, and are supervised by a responsible adult.
To register your fundraising plans, a parent or guardian would need to complete the form on your behalf.
Children should never approach strangers about fundraising. It is illegal for children under 16 years of age to participate in public collections. Never leave your children unsupervised during an event or fundraising activity.
How Does Data Protection Impact My Fundraising?
You’ll need to make sure that your fundraising stays within data protection laws. Don’t worry - it’s not as daunting as it sounds! It’s mostly about protecting people’s names, contact details, photographs and other personal information.
Only collect, store and use the minimum amount of data you need for your purpose e.g. name and contact number for a raffle
Don’t keep extra data if you don’t need it
Store data securely and destroy it as soon as it is no longer needed
Ask for consent if taking photos and inform people how they will be used.
Detailed guidance can be found at fundraisingregulator.org.uk/guidance/topics/data-protection
How Can My Business Promote Help for Heroes?
If your business would like to run a promotion to generate funds to support us, you will need a written agreement. Please contact our Supporter Care Team so that we can prepare a simple agreement for you.
Congratulations on completing your Help for Heroes fundraiser, and thank you so much for 'doing your bit'!
Here is all the information you need to pay in the money you've raised.
We can't thank you enough for getting involved and becoming a part of Team Help for Heroes. We hope you enjoyed fundraising for our Heroes; if you have any feedback, we'd love to hear from you. Just send an email to email@example.com.
We may not be able to prevent our Heroes being injured, but together we can help them get better.
How Do I Pay in My Donation Money?
Your fundraising efforts really will make a difference and the earlier we receive your donations, the sooner we can put them to good use. There are several ways you can pay your money in:
If you have set up an online page with JustGiving, your donations will come directly to us but do let us know when your fundraising has finished so we can thank you for your hard work. Please email firstname.lastname@example.org to tell us.
You can download our donations form or send us a cheque, made payable to Help for Heroes, to:
Help for Heroes Donations Team
14 Parkers Close
Downton Business Centre
Alternatively, count the cash you’ve collected and make a card payment over the phone.
Simply call 0300 303 9888, quoting your event registration number.
At the Bank
You can pay in your raised funds over the counter in any branch of Lloyds or by bank transfer to our Lloyds account (note, residents of Scotland, please use Bank of Scotland):
Account Name: Help for Heroes
Account Number: 03524452
Sort-code: 30 90 21-90-21
Don’t forget to write your event registration number on the paying-in slip along with your name and address. Send a copy of the slip to email@example.com so we can send you a thank you!
How Do I Return My Tins, Buckets and Other Promotional Items?
When you have finished your fundraising please return your charity promotional items, using the address label supplied with your order, to:
Clipper Logistics Group
Help for Heroes
Wristband display boxes, cardboard collection boxes and used or un-used posters do not need to be returned and we’d be grateful if you could please recycle or destroy these items. Thank You!
How Do I Manage My Online Giving Site?
If you have set up an online page with JustGiving, your donations will come directly to us but do let us know when your fundraising has finished so we can thank you for your hard work.
Please email firstname.lastname@example.org to tell us.