Bake for Heroes

Bakers of Britain, earn your stripes at the nation's biggest bake sale and be part of The Force for Good

Bake for Heroes

Event Details

  • 22-06-2019 to 30-06-2019
  • Nationwide
  • Don’t worry if you can’t hold a bake sale during Armed Forces Week, just let us know when you register and select a date that suits you.

Bakers of Britain, earn your stripes at the nation’s biggest bake sale and be part of The Force for Good by helping us raise money to empower Veterans and their families to reach their potential.

Encourage friends, family, work colleagues or classmates to make, sell, buy and eat cake while supporting our nation’s brave Servicemen and women at the same time. It's the tastiest way to get involved.

Simply click ‘register now’ or call 0300 303 9888 to receive your free fundraising pack, full of ideas and tools to help you throw your own baking extravaganza and do good by eating cake!  

Bake for Heroes 2018

Your free fundraising pack will include:

  • Balloons and bunting to decorate your bake sale 
  • A poster to tell as many people as possible about your event
  • Sweepstake games to boost your donations
  • Charity information to remind everyone why you are fundraising
  • A collection box for those all-important donations, a gift aid form and more 

Don’t worry if you can’t hold a bake sale during Armed Forces Week, just let us know when you register and select a date that suits you.

We want your fundraising journey to be an unforgettable one and will work closely with you throughout, sharing baking ideas, helpful tips and advice straight to your inbox!

Should you have any questions the team is on hand from Monday to Friday, 9am —5pm and would love to hear from you.

Phone: 0300 303 9888

Register Now

Once you’ve completed your bake sale there’s just one more thing to do… count up all the money you’ve raised and send it in. There are several ways you can pay your money in:


You can now pay in your donations online via the button below.

1. Select option 'Money raised through an event, collection or sponsorship'
2. Include your Event ID
3. Click 'Next' and follow the simple steps to complete your payment

Donate Now

At the bank

Visit your local Lloyds bank and pay your raised funds into us by using our account details below:

Account Name: Help for Heroes
Account Number: 03524452
Sort-code: 30-90-21

Don’t forget to send a copy of your paying in slip to along with your event registration ID, name and address so we can send you a thank you.

By phone

Alternatively, make a card payment over the phone. Simply call 0300 303 9888; advising your event registration ID.

By post

Download our Donations Form or send us a cheque, made payable to Help for Heroes, to:

Help for Heroes Donations Team
14 Parkers Close
Downton Business Centre
Wiltshire, SP5 3RB

Gift Aid

Gift Aid is a simple way to make your donation go further. If those attending your event wish to make a separate donation and are a UK taxpayer, we can claim 25p from the Government for every £1 donated.

Download here

Whether hosting a bake sale at home with friends, at work with colleagues, or at school with classmates, each and every cake you buy or bake makes a real difference.

Together with your support, we provide recovery and support for all those and their families who have been affected by their time serving in the British Armed Forces. We are here for wounds both visible and hidden and are driven by the belief that those who put their lives on the line for us, deserve a second chance at life for them and their families.

Your bake sale could:

£10 - pay for a 90-minute indoor climbing session to help with mental and physical wellbeing

£50 - pay for a music workshop for 16 Veterans to promote self-expression and learn new skills

£100 -  pay for a 5-day residential recovery programme across a range of activities to improve confidence and self-esteem

And that’s thanks to the dedicated support of the nation. Thank you for rising to the occasion.

Make your bake sale look as appealing as it smells with our downloadable Bake for Heroes tools. You don’t have to be naturally creative – just have a go! 

Cupcake flags

What you will need:

  • Scissors
  • Cocktail or cake pop sticks
  • A glue stick

What to do:

  1. Simply cut along the indicated line
  2. Glue the back of the cupcake topper
  3. Fold in half around the cocktail stick, and voila!


Download here



What you will need:

  • Scissors
  • Ribbon
  • Glue stick

What to do:

  1. Cut along the solid lines 
  2. Fold each triangle along the dotted lines
  3. Glue your ribbon under the tab placing each triangle a few centimetres apart

Download here


Folded labels

What you will need:

  • Scissors
  • Selection of colourful pens

What to do:

  1. Cut along the indicated line
  2. Write the name of your cake and/or suggested donation
  3. Fold it in half using the guide 


Download here


Check out our Bake for Heroes tips and tools to help make your bake sale all about fun and fabulous fundraising.

Shout about it!
Spread the word with friends and family with these shareable social posts.

Download Tank shareable social post

Download Stripes shareable social post


Invitation top five tips
Earn your stripes with these top tips for inviting your guests.

Download Invitation top five tips


Lovely locations
Finding your perfect Bake for Heroes venue is a piece of cake.

Download Location top tips


Handy Pre-Event Tips
Settle any last-minute bake sale nerves with our handy hints

Download Pre-Event Tips

Help for Heroes


For a small-scale event, hosting a bake sale at home offers a fabulous excuse to get friends and family together.

Or go wider and invite neighbours, book club pals or everyone on your social media, we have some great posters to help you get started.

Why not add that special touch and decorate your cakes with our Help for Heroes colours and be sure to send us your photos!

Help for Heroes


If you're looking for an opportunity to bring your work team together, hosting a Bake for Heroes event at work will certainly get more people involved.

Remember to check with your boss and ensure that it doesn’t clash with any other work events. You never know, your employer may be also able to assist in some way.

Don’t forget to spread the word with our downloadable posters and to decorate your table with Help for Heroes bunting and balloons from your fundraising pack. You’ll soon rally the troops.

Help for Heroes


And its not just grownups - you can even hold an event in your local school. Show your support during Armed Forces Week and hold a Bake for Heroes by selling cakes, buns and biscuits during break or lunchtime.

Don’t forget to get the word out and advertise when and why you’re planning your bake with our downloadable posters.

You could even ask for Hero Bear to come along! He’s a great addition to any event and could increase your fundraising total, too. Simply contact us on 0300 303 9888 to check availability.

Nancy's Tea Shop

Devon and Karen

Wellington Academy

Bake for Heroes 2018 Recipes

Ingredients:Lemon Victoria Sponge Bake for Heroes 2018

225g butter softened

225g caster sugar

4 eggs

225g self-raising flour

2 level tsp baking powder

1 lemon, finely grated zest

For the filling:

4 tbsp lemon curd

250g icing sugar, sifted (plus extra for dusting)

80g unsalted butter, at room temperature

25ml semi-skimmed milk

1/2 lemon, finely grated zest


  1. Lightly grease two 20cm loose bottomed sandwich tins and line the bases with a circle of grease-proof paper. Pre-heat the oven to 180C/160F/Gas mark 4.
  2. Cream the butter and sugar together in a bowl with a wooden spoon.
  3. Add the eggs and the grated lemon zest and mix well. 
  4. Sift in the flour and baking powder and combine together with a spatula or metal spoon.
  5. Divide the mixture evenly between the two tins and level with a spatula or the back of a spoon. 
  6. Bake in the oven for about 25 minutes or until well-risen and golden.
  7. Leave the cakes to cool in the tins for a few moments then run a blunt knife around the edge of the tins to free the sides of the cakes. Turn the cakes out, peel off the paper and leave to cool completely on a wire rack.


  1. As the cakes cool, make the buttercream by creaming together the butter and icing sugar.
  2. Add the milk and lemon zest and beat until smooth.
  3. Place one cake top-downwards on to a serving plate. Spread with the lemon curd and then the buttercream. Put the other cake on top and dust with icing sugar.

Ingredients:Marble Cake Bake for Heroes 2018

225g butter softened

225g caster sugar

275g self-raising flour

2 level tsp baking powder

4 large eggs

2 tbsp milk

1 tsp vanilla extract

2 tbsp cocoa powder


  1. Preheat the oven to 160°C/gas mark 3. Lightly grease a 900g loaf tin, and line with a wide strip of grease-proof paper to go over the base and up the longer sides.
  2. Add the butter, sugar, flour, baking powder, eggs, milk and vanilla extract into a large bowl and beat until well-blended. Measure the mixture into 2 separate bowls.
  3. Add the cocoa powder to one of the mixtures, stirring well until evenly blended.
  4. Takes turns spooning the vanilla and cocoa cake mixtures into the prepared tin until all the mixture is used up, and gently level the surface.
  5. Bake for 50 – 60 minutes, until the cake, is well risen, springy to the touch and starting to shrink away from the sides of the tin.
  6. Allow to cool in the tin for a few minutes, then turn out on to a wire rack, peel off the lining paper and leave to cool completely.



Ingredients:Bake for Heroes 2018 - Iced Bun

500g white bread mix

100g caster sugar

1 egg

250-300ml warm water

For the icing:

350g icing sugar



  1. Pulse together the bread mix and sugar in a food processor or table-top mixer. While the motor is running, add the egg water, until a soft dough is formed.
  2. Knead on a lightly floured surface until smooth, about 5-10 mins.
  3. Leave in an oiled bowl, covered with oiled cling film, in a warm place until doubled in size – about 1 hr.
  4. Knock back the dough by squashing with your fist and divide into 20 evenly-sized pieces. Once divided keep covered with a clean tea towel so they don’t dry out.
  5. Shape each into a sausage and place on an oiled baking tray. Cover with oiled cling film and rise until doubled in size again.
  6. Heat oven to 200C/180C fan/gas mark 6. Remove film and cook buns on the top shelf for 8-10 mins, until golden and then allow to cool on a wire rack.
  7. To decorate, mix the icing sugar with a little water until stiff but spreadable and apply with a spoon. Why not add food colouring to your icing, or scatter sprinkles on your buns?


Ingredients:Rhubarb and Orange Cake Bake for Heroes 2018

400g rhubarb, trimmed and cut into 2cm pieces

200g golden caster sugar

150g margarine or softened butter

2 medium eggs

75g gluten-free self-raising flour

½ tsp baking powder

100g ground almonds

1 small orange, grated zest plus 2 tbsp juice

25g flaked almonds, for the topping


  1. Place the rhubarb in a bowl and cover with 50g of the sugar. Leave for 30 minutes while you prepare the rest of the cake.
  2. Preheat the oven to 190°C/gas mark 5. Grease a round 23cm springform cake tin and line its base with grease-proof paper. 
  3. With a whisk, beat together the remaining 150g sugar and the butter, then whisk in the eggs. 
  4. Using a metal spoon, gently fold in the flour, baking powder and ground almonds, followed by the orange zest and juice.
  5. Stir the rhubarb and its sugary juices into the cake mixture and spoon into the prepared tin. Place on a baking tray, sprinkle over the flaked almonds and bake for 25 minutes.
  6. Reduce the temperature to 180°C/gas mark 4 and cook for a further 20-25 minutes, or until firm. 7. Allow to cool in the tin for 10 minutes.


Help for Heroes

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