About Us / Working at Help for Heroes / Team Help for Heroes

Team Help for Heroes


Our management team is responsible for the day-to-day running of the Charity and is proud to help lead Team Help for Heroes and work with such a passionate and dedicated group of people.


Melanie Waters OBE | CEO

Mel Waters

Melanie Waters was appointed Chief Executive Officer of Help for Heroes in November 2016, taking over from co-founders, Bryn and Emma Parry, who established the Charity in 2007. Prior to joining Help for Heroes Melanie was Chief Executive of The Poppy Factory – an independent employment charity, which puts the recovery and employment of disabled ex-Service people and their families at its heart.

In her earlier career, Melanie held significant roles in the commercial sector, leading the External Affairs, Business Improvement and Operations for companies such as the Automobile Association (AA) and Unite Students.

In non-executive roles, Melanie is a Director of Cobseo (Confederation of Service Charities) and is a trustee of Mesothelioma UK. She is also on the Governance Committee of Women in Defence.

Melanie has a strong personal interest in helping those with disabilities live purposeful lives and was awarded the OBE in 2017 for services to the Armed Forces.

Once a keen athlete, Melanie’s interests now are Pilates, running and cycling; she completed her first Help for Heroes Big Battlefield Bike Ride in 2017 and has cycled the 350 miles each year since.


James Needham | Chief Operating Officer

James Needham


Lis Skeet | Services Director 

Lis Skeet

Lis Skeet joined us as Services Director in 2018. Drawing on over 20 years combined charity, commercial and statutory experience, Lis is focused on evidence-led best practice to achieve positive outcomes for service users and other stakeholders. As The Poppy Factory’s Head of Employability Services,  she oversaw the delivery, growth and evolution of the service, maximising performance and continually developing quality. Prior to this Lis was a Rehabilitation Services Manager in the insurance sector, leading a field-based team of Vocational Rehabilitation Consultants. Having qualified as an Occupational Therapist in 1995 Lis has also worked primarily in neurological rehabilitation within both hospital and community NHS services where she developed a strong interest in occupational rehabilitation. Today, as Services Director, Lis has responsibility for the design and content of the Psychological Wellbeing, Welfare and Veterans Clinical Liaison services, as well as Health and Physical Wellbeing, Career Recovery and Sports Recovery.

Beth Miles | Fundraising, Marketing and Communications Director

Beth Miles

Beth Miles joined Help for Heroes in February 2017 and is our Fundraising and Marketing Director. Beth and her team are responsible for all of our fundraising activities that raise money to support to our wounded, injured and sick servicemen and women. Beth’s team also create and execute our marketing campaigns, which help to drive awareness of the work we do and communicate the ongoing need for donations. In addition, Beth’s team includes Help for Heroes Trading, our retail channel which gifts all of its profits back to the charity.

Beth is passionate about helping us to ensure that every penny we spend on raising funds is spent in the most effective way, to maximise donations for our veterans and their families. She has a wealth of experience in helping brands to develop and communicate their messaging, having previously worked in senior marketing roles at companies including Coca-Cola, GSK and United Biscuits.


Polly McGivern | Chief Financial Officer

Polly McGivern

Polly was the Director of Finance and Corporate Services of the charity Breast Cancer Now where she led finance, facilities, IT, legal, compliance and risk, as well as people and organisational development. Polly has worked across a range of sectors and held a number of significant posts, including Director of Finance at UCL Partners and Deputy Treasurer for TRH The Prince of Wales and Duchess of Cornwall, where she also held the post of Finance Director to the Prince of Wales’s Charitable Foundation. She has also served as a trustee with two charities.