News / Launch of Help for Heroes X...
Thursday 19 November 2015

Launch of Help for Heroes XTREME, The Fragrance

Posted by: Help For Heroes | Categories: General , Companies We Work With

We're excited to announce the launch of Help for Heroes XTREME, The Fragrance created by five members of Help for Heroes Band of Brothers to raise funds for their fellow wounded.

Available in store and online at Debenhams with £3 from every bottle sold donated to H4H, and also online from our H4H Shop.

Veterans Steve McCulley, Dan Richards, Clive Smith, Corbin Mackin and Karl Hinett's mission was to create an assertive fragrance that the everyday man would want to wear time and time again, but which is ruggedly masculine and irresistible to the nose!

Steve, Dan, Clive, Corbin and Karl fully engaged with the creative process and quickly took ownership of their scent. Like true ‘noses’, they would not let go until they had the balance just right!  

The men chose a modern, yet timeless fragrance peppered with hot spice and rugged smoky woods diffused with amber and a touch of black leather. This masculine scent is topped with a fresh citrus herbal accord of lemon and basil reminding your hero of the wild outdoors. 

Robin Taylor, Managing Director of CorinCraft who produced the fragrance, said: “We are incredibly proud to be associated with Help for Heroes. We are in awe of the amazing work that they do to support British Servicemen and women injured in the line of duty. We hope that XTREME, the Fragrance will help raise further awareness and the sales will raise valuable funds to support this remarkable Charity.”

Read more about how Steve, Dan, Clive, Corbin and Karl created the fragrance.