Help for Heroes is making it's first appearance at Brand Licensing Europe at Olympia, London from 13-15 October 2015.
Since day one, organisations have come to Help for Heroes wanting to ‘do their bit’, alongside a hugely generous and passionate public, to support those suffering due to their service to their country.
From private individuals and international corporates to big-hearted volunteers, each and every contribution has been incredibly valuable – not least letting ‘the blokes’ know that people are behind them. Our long-term relationships with companies and partners play a particularly meaningful role in ensuring ‘the blokes’ remain supported in their ongoing battles of recovery.
Partners from all industry sectors consistently tell us of the significant and rewarding impact on their own business of their involvement with Help for Heroes. Whether it’s a message resonating with customers and consumers, engaging employees with military links, supporting a genuine national cause or simply standing alongside the hundreds of thousands of the public who share a common desire to ‘do their bit’, these relationships are always a force for good.
Our fresh and creative approach has opened up innovative opportunities for working together for the benefit of the blokes. Put simply it’s about working together to inspire, enable and support the futures of thousands of brave men and women. If you feel inspired to do your bit, we’d love to talk.
Marcus O’Shea, Head of Brand Partnerships, Help for Heroes, says: “We are now looking to expand our licensing activity to fully realise the fund-raising potential; all of which will help us ensure lifelong support for our Heroes. That means working with some of the best and brightest in licensing and retail — and where better to find them than the definitive event for the European licensing industry? We look forward to meeting potential partners at Stand J0 during this year’s BLE.”