Debenhams has reached a £2m fundraising milestone following a four-year national partnership with leading Armed Forces charity Help for Heroes.
More than 27,000 Debenhams employees at department stores across the country have played their part in the major fundraising drive, which will provide lifelong support to wounded, injured or sick Service Personnel and Veterans. From national collections to 350-mile bike rides, every single penny raised has helped Veterans and Service Personnel reach their potential, regain their purpose and have a positive impact on society.
In addition to the fundraising, Debenhams has launched a new in-store get-together programme that provides a safe space for family members of those affected by military service to meet up and find local support networks.
Sergio Bucher, CEO of Debenhams, said: “We are delighted to have raised the £2m. Our store colleagues have been passionate supporters of Help for Heroes for over four years and this milestone is a testament to their hard work and dedication.”
Mel Waters, CEO of Help for Heroes, said: “The fundraising effort by Debenhams has been nothing short of incredible and I would like to thank each and every employee who has played their part in raising the £2m.
“This donation continues to make a real and tangible difference to our beneficiaries and their families in providing comprehensive support for complex needs around physical injury, well-being and mental health.
“Without the support of organisations such as Debenhams, Help for Heroes would not be able to carry out the vital work that allows us to rebuild lives and help our beneficiaries lead fulfilling and independent lives.
“Our work remains entirely reliant on donations and we are humbled and truly grateful for all the support we receive that changes the lives of our Heroes for the better.”
Help for Heroes offers comprehensive support to those who have suffered life-changing injuries and illnesses while serving our country. This support is provided through grants direct to our Heroes and their families, grants to other charities and through four Help for Heroes Recovery Centres across the UK.
A study launched in 2016 by Help for Heroes and King’s College London found of the 750,000 men and women who served as Regulars between 1991 and 2014, at least 66,000 need long-term support. New statistics obtained by Help for Heroes show more people need support every single day. Seven men and women are medically discharged from
the British Armed Forces each day, according to MoD data that was obtained under the Freedom of Information Act. This means that over 10,000 individuals have lost their career in the military due to injury or illness since the partnership between Help for Heroes and Debenhams began in 2014.