News / Debenhams gives Help for He...
Saturday 10 May 2014

Debenhams gives Help for Heroes free space to sell H4H merchandise!

Posted by: Help For Heroes | Categories: General

  • Help for Heroes launches first ever charity retail concession inside a High Street store
  • The Local Data Company says H4H is first charity to be given free space inside a multinational retail chain
  • Plans revealed to open more in-store concessions nationwide within a month

Saturday 10 May 2014: Help for Heroes (H4H) has today opened the very first charity retail concession inside a department store.

The concession is located on the 1st floor at Debenhams on Queensway in Southampton city centre. Building on the success of the stand-alone stores H4H has already opened in various shopping centres around the UK since 2012, today’s new venture to bring charity retail into high street stores shows the commitment by our big retailers to show their support for our injured, wounded and sick Servicemen, women and veterans.

Following the success of the inaugural Debenhams National Collection weekend and fundraising in store through-out March this year which saw over £200,000 raised for the Charity, Debenhams has invited H4H to set up the first ever charity sales concession at the Southampton branch completely free of charge. More will follow in other major Debenhams stores nationwide in the coming months.

Going against the usual trend for charity shops, H4H sells new, branded merchandise, rather than donated or second-hand goods like most UK charities. Consumers are able to buy an expanding range of H4H branded high quality products such leisurewear, sports clothing and household items, with the profits going to a UK charity rather than global corporations.

These profits are used to help H4H to continue to deliver support to those who have suffered life-changing injuries and illnesses whilst serving our country. Part of this support is provided through the H4H run Recovery Centres in Tidworth, Wiltshire as well as Colchester, Catterick and Plymouth.

Michael Sharp, CEO of Debenhams said: “We are delighted to be able to offer Help for Heroes concession space within our stores, in what is a real first for Debenhams. Our customers and staff are hugely engaged with this charity so we are confident this will be a successful and exciting development of our partnership.”

Helen Beebe, Managing Director of Help for Heroes Trading Limited said: ‘We have a loyal and wide-ranging customer base who love our products and want to show their support for the Charity. This exciting new venture with Debenhams and a growing portfolio of stores in key locations around the UK will supplement our already successful e-commerce business, further raising awareness of the cause and generating more income for the Charity’.

Emma Parry, Co-Founder and Executive Chairman of H4H said: “We are delighted with the expansion of Help for Heroes Trading Limited through this partnership with Debenhams. It not only allows us to spread awareness about the Charity but it will also bring in more money to support our heroes. This is particularly important as our troops withdraw from Afghanistan, as for our wounded, injured and sick service personnel their battles will continue long after the war ends.”

Matthew Hopkinson, Director of The Local Data Company, the UK leader in retail location data and insight said: “Help for Heroes is unique with regards the locations it occupies and thus a pioneer. It is a retailer who is a charity who maximises its revenues through occupying prime locations. It has done this firstly in major shopping centres and now within a major department store. ”

Hopkinson also suggests that H4H is a great example of a charity increasing its credibility on the High Street as well as its profits. “Quality, value, trust and a cause are all values close to most shoppers’ hearts and wallets. H4H ticks all those boxes and is therefore a great example of innovation within a sector that has recently been described as the symptom and cause in the decline of our town centres.”