News / Bake for Heroes gets the th...
Monday 03 June 2019

Bake for Heroes gets the thumbs up from a celebrity baker

Posted by: Help For Heroes | Categories: Fundraising

This month lots of you have pledged to show your support for our Heroes by taking part in the nation’s biggest bake sale. And you’ll be in good company because this year’s Bake for Heroes has the backing of the star of Channel 4’s Extreme Cake Makers, Rosie Dummer.

Rosie, aka Rosie Cake Diva, comes from a military background herself. Ten years as a Commissioned Officer in the British Army saw Rosie train as a helicopter pilot and fly with the Army Air Corps in Germany, Britain and Canada. She still maintains close links to her roots, supporting colleagues and their causes, which is why we’re so proud that she’s chosen to get involved in this year’s Bake for Heroes.

Rosie took up cake decorating after leaving the British Army, and not only discovered a hidden talent but also came to realise the amazing effect baking can have on wellbeing.

“Baking is a form of mindfulness which requires the baker to be in the moment and this is, in itself, a form of stress relief. Not only that, it provides a great outlet for people to express themselves creatively plus giving or receiving homemade bakes offers such a real feel-good factor”, she explains.

“In fact, it’s not unusual for friends and family to send a member of the Armed Forces a cake or biscuits while they’re deployed abroad – and this can be such a great pick-me-up when you’re away from home.”

A recent survey amongst the British public shows they agree with Rosie - nearly half (46%) of UK adults think baking a homemade treat can be a good way to cheer people up, and 48% of those who have baked say they have done so to try to make someone feel better.

If you haven’t already why not join Rosie and bake yourself happy this summer, by taking part in Bake for Heroes? Sign up for our free fundraising pack and we’ll give you all the tips you need to put on your brilliant bake sale. Not only will your efforts raise money for wounded Veterans and their families, but you’ll also be sprinkling a little happiness into the lives of all those who sample your tasty treats!

Strike while the oven's hot and sign up here! 

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