News / A sweet cause for Nancy
Tuesday 08 May 2018

A sweet cause for Nancy

Posted by: Help For Heroes | Categories: Fundraising

A tea shop owner in Newmarket whose nephew died in Afghanistan and “encouraged her to start a cake shop” has now raised more than £4,000 for Help for Heroes.

Nancy Clack said Lieutenant Daniel Clack, who served in the Rifles, loved her baking, and when he was killed by an improvised explosive device (IED) in August 2011, she “knew she had to open the shop in his memory”.

Her and husband Bradley acted on this vision and Nancy’s Vintage Tea Shop on Old Station Road was launched in June 2013.

With Nancy’s deep, personal connection to the Armed Forces, she soon held collections for Help for Heroes, and signed up to Bake for Heroes, Britain’s biggest bake sale.

The tea shop held a Bake event on Saturday, February 17, hosting a quiz night, and providing a delicious array of cakes and treats.

It was the fourth year in a row that the cake shop had taken part in the campaign, and Nancy was delighted to raise “essential funds” for Help for Heroes and do her bit for those that did come back.

She said: “Bake for Heroes is a fantastic thing to do and we get a lot of support from the locals.

“The concept is a great idea for anyone who likes baking, and it really does get people involved with the Charity.”

Nancy added her family would support anything connected to the military.

“The Armed Forces mean a lot to me, and Daniel’s mum also volunteers for the Charity.

“It is very rewarding to see the money going towards such a fabulous charity, and the people you meet along the way makes it so heartfelt.

” We will keep taking part, as every penny raised will go such a long way to transforming the lives of the wounded, injured and sick Service Personnel who need our assistance.”

How will you make a difference?

Research by King’s College London and Help for Heroes, published in 2016, states that at least 66,000 Service Personnel and Veterans who served between 1991 and 2014 currently need, or will need, support. 

This year’s Bake for Heroes campaign runs between Saturday, June 23 and Sunday, June 1.

All money raised will go towards our wounded, injured and sick service personnel, veterans and their loved ones

Bake sales can be as big or small as you want – it could be a tea and cake event at work or school, a coffee and cake morning at the local community centre, or simply an invitation to friends to come around for a slice of cake and a catch-up in return for a donation.

ITV presenter Lorraine Kelly has witnessed the brave and difficult stages that Veterans and Servicemen and women go through thanks to her role as a Patron of the Charity.

She said she was inspired by their fierce determination to succeed during difficult times and encouraged cake lovers across the country to join in a week of fun.

She said: “I love making cakes, and to be able to create something delicious while at the same time raising money for the dedicated men and women who have served selflessly in the Armed Forces, leaves me feeling very satisfied.

“Join us and help to make a real difference to the lives of people who have given everything in keeping us all safe.”

How to get involved:

To register to take part visit or call 01980 846459.

A free fundraising pack will be sent to every Bake for Heroes organizer to help make each event a success. 

The packs include collecting boxes, a sweepstake game, bunting, balloons and pricing stickers.

If you are struggling for ideas, why not visit, where a wide range of recipes are on display. Brownies, Victoria sponges, and chocolate fudge cake are just some of the delicacies on the website.

There are also downloadable cake toppers in four different H4H designs or a blank template for your own designs.

Share your pictures on Twitter by using the hashtag #BakeforHeroes