New YouGov research shows that Carrot Cake is the British Army’s favourite sweet bake, beating Lemon Drizzle, Chocolate Brownies and Victoria Sponge to the crown!
Thanks to culinary TV hits such as Extreme Cake Makers and the Great British Bake Off, Britain has recently fallen back in love with its age-old pastime. With its popularity on the rise, baking is now more than a tasty teatime treat, but instead has become a leisure activity in its own right.
YouGov research, on behalf of Help for Heroes, explores the connection between baking and mental health. The findings show that one in five (22%) UK adults say that they find baking therapeutic. Help for Heroes has also found baking and culinary therapy can be a useful tool to aid the recovery of those who have sustained life-changing injuries or illnesses.
Multi-award-winning Cake Artist and star of Channel 4’s Extreme Cake Makers series, Rosie Dummer (AKA Rosie Cake Diva), was previously a Helicopter Pilot with the British Army and is a proud supporter of Bake for Heroes and the Charity. As a Veteran herself, Rosie is placed to explain why baking provides so many positive benefits:
“Baking is a form of mindfulness which requires the baker to be in the moment and this is, in itself, a form of stress relief. Not only that, it provides a great outlet for people to express themselves creatively plus giving or receiving homemade bakes offers such a real feel-good factor.
“In fact it’s not unusual for friends and family to send a member of the Armed Forces a cake or biscuits while they’re deployed abroad – and this can be such a great pick-me-up when you’re away from home.”
The UK public agree with Rosie as almost half (46%) of UK adults think that baking a homemade treat can be a good way to cheer people up, and 48% of those who have ever baked say they have done exactly this in the past to try to make someone feel better.
This year, Help for Heroes is encouraging the bakers of Britain to join forces for the nation’s biggest bake sale. Register to host a #BakeForHeroes event and be part of The Force for by raising money to empower our wounded and injured Veterans and their families to regain their purpose.
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