Pensioner offers an extra slice of support

Wednesday 2 May 2018

Malcolm Willis has been raising dough for Help for Heroes since 2011, and this year is no exception. The pensioner from Bedfordshire will take part in Bake for Heroes once again this summer and hopes to raise £250 in the process. 

Based in Campton and Chicksands, the 67–year–old and many of those taking part have little or no connection to the Armed Forces, but Malcolm felt it was a “great way of giving support” whilst allowing people a chance to make use of their culinary talents.

He said: “Help for Heroes is a very good cause for us to follow. There are soldiers who were based nearby who lost their lives in recent conflicts and going back to the world wars.

“I haven’t personally had many dealings with the military, but with the parish having an Army camp (Chicksands), it was obvious to choose the Charity.”

As keen bakers, the local community frequently holds cake–themed events for various charities throughout the year, and since the parishioners began their fundraising efforts in 2011, they have raised more than £1,500… proof that successful fundraising is most certainly in the pudding!

“Baking a cake gives us a lot of purpose and is a great excuse to make and eat treats.

“It depends on the circumstances, and there aren’t very many of us, but it turns into one big cake exchange.

“I would recommend Bake for Heroes to anybody and everybody. Even if you haven’t baked you should do it, it really is very satisfying.”

Feeling inspired by Malcolm's tasty fundraising initiative? Here are some top tips to make your bake sale a truly scrumptious success...

Involve friends and family
Choose 10 of your closest friends and family to get involved in your bake sale, whether bringing a bake, or helping to host. Ask them to share why they’re taking part to create a buzz about your big baking day.

Put pen to paper
Everyone loves a letter, and a hand-posted invite will make each recipient feel special. To be sure you really capture people’s attention, why not also send an email a few days before the event… just as a reminder.

Make sure your invitees can RSVP as easily as possible. Simply including an email address or mobile number to send ‘yes’ or ‘no’ to, means more people are likely to let you know if they can come.

Double check your guest list
Check your guest list a few weeks before the event. If you’ve not yet received an RSVP from someone, personally follow up and see if they can make it. If they can’t, and it’s appropriate, why not ask them if they’re able to send a donation?

Don’t forget to shout about it
Spread the word and build a buzz around your Bake for Heroes event. From social media updates and blog posts, to posters and leaflets. Build some hype and get your bake sale noticed!

If you’d like to earn your stripes by taking part in Bake for Heroes, click below for more information. Your event can be as grand or as small as you like… and fundraising really is as easy as pie.

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