Help for Heroes and Tour De Yorkshire Gear Up for 2019 Partnership

Friday 7 December 2018

Today, the Tour de Yorkshire has announced military charity Help for Heroes as their official charity partner for 2019 in an exciting new collaboration.

The partnership will help support major fundraising initiatives throughout the year and provide recovery and support for all those who have been affected by their time serving in the British Armed Forces.

Seven people per day are medically discharged from the Armed Forces and Help for Heroes aims to ensure that all those who have put their lives on the line get the second chance they deserve.

Tour De Yorkshire


The charity’s first fundraising event was a cycling challenge in 2007 which saw hundreds of volunteers raising money to help wounded, injured and sick Servicemen, women and their families.

The fifth edition of the men’s race will take place between 2-5 May and has been upgraded to HC status by cycling’s world governing body the Union Cycliste Internationale (UCI) – the highest category possible for a multi-day race outside of the UCI WorldTour. It encompasses all four corners of the county and takes in 150 villages, towns and cities along the way.

The Asda Tour de Yorkshire Women’s Race meanwhile, will take place between 3-4 May meaning that for the first time ever, it will be held on a Friday and Saturday to allow more people to celebrate the race. Further new ground is also being broken by the fact both stages will be exactly the same as the men’s, meaning the 2019 edition will be the longest yet at 264km and also the hardest with over of 3,200m of cumulative climbing.

Help for Heroes Patron and Tour de Yorkshire competitor, Mark CavendishMark Cavendish (pictured right - at Tedworth House), said: “As a Patron of Help for Heroes I’ve seen first-hand the incredible work that they do for our wounded Veterans. It’s an amazing charity and sport is a massive part of what they do to help those injured while serving. Seeing Help for Heroes come together in partnership with the 2019 Tour de Yorkshire is incredibly exciting and I look forward to seeing fans of the Tour raise money for our Veterans.”

Sir Gary Verity DL said: “The work Help for Heroes do is truly admirable, and we are delighted to be partnering with them and raising money over the next 12 months for such a worthwhile cause. Their Phoenix House Recovery Centre in Catterick helps thousands of Yorkshire-based troops and their families, and it’s fantastic for us to be able to give something back to those brave people who put their lives on the line for us.” 

Mel Waters OBE, CEO of Help for Heroes, said: “We are honoured to be selected as the 2019 Tour de Yorkshire’s Official Charity Partner. Sport plays a huge role in the recovery of our Veterans who have become wounded, injured or sick. We are excited to be partnering with such an iconic event because we know first-hand the benefit this can bring to so many lives.”

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