Fundraiser Andy Erskine, 52 has broadened his experience of endurance events from cycling to running, taking on ultra-marathon Race to the King earlier this year with his friend and fellow Help for Heroes supporter, Carl. As Andy’s son and brother-in-law have both served in the military, he saw taking part and fundraising as 'a good opportunity to give a little back to the people who help the brave men and women who serve their country so selflessly'.
Andy shares his wisdom on the benefits of setting up and managing an active JustGiving page to help smash any fundraising target: “it's really easy to set up your page, so make sure that you personalise it as much as possible. Regular informative updates to your page will be beneficial in keeping your donations rolling in. Look at the range of materials and support available to you and try to fundraise in traditional as well as online ways.
“Start your fundraising at the earliest opportunity to help you reach your target earlier, and then you can push the bar a little higher".
Here are Andy's top tips for using JustGiving:
Update your profile
Make sure you upload a photograph to your profile. Due to the large number of fundraisers using JustGiving, it really helps to have a clear visual indicator of your identity to your potential donors.
Tell your story
Give some background to the challenge you are undertaking, and why you have chosen to raise money for Help for Heroes. If you can personalise your motivation, then people will be more likely to empathise with your reasons and more likely to donate to your cause.
Share your milestones
Update your page when training goals or significant milestones are reached. JustGiving can share your updates on Facebook and this helps to keep the fundraising on track as it can mean an uplift in donations. It's a nice way to remind people that you are still looking for sponsors, whilst keeping your existing donors updated on your efforts.
JustGiving has various templates to help with publicity and offline sponsorship, which can also be personalised with your story. Some people, for example work colleagues may prefer to donate in this way, and the advantage is that you can leave forms at work even if you aren't going to be there. Just remember to collect all your donations after the event!
Most importantly have fun raising funds, and don't be afraid to ask the Charity for help if you need it.
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