Help for Heroes proud to be partnered with Jack Wills

Wednesday 31 August 2016

Jack Will sun city clipping

Jack Wills, the lifestyle brand, has announced an exciting new partnership with H4H to produce a range of limited-edition pieces made in Britain from a bespoke camo print, in support of our wounded, injured and sick Servicemen and women.

The three special camo pieces, all made in Great Britain, include the Carrington Jacket, Pennine Backpack and Glenkindie Tote. Jack Wills will donate 40% from the sale of each product to Help for Heroes. The range is limited edition and, from Thursday 8 September, will be sold online and in six stores across the UK & Hong Kong: Covent Garden, Soho, Edinburgh, Birmingham, York & Leighton Centre (HK).

Louis Nethercott is set to join as the latest recruit to Jack Wills Fittest Brits. Louis served for 10 years in the Royal Marines, including being deployed to Afghanistan. In 2016, Louis was selected to be the Mental Health Ambassador for the Invictus Games and this November, along with another former Royal Marines Commando, he aims to be the first man on earth to cross the five biggest islands on the planet, unsupported and unaided. The areas on this expedition are some of the most unexplored and extreme environments on earth; with thousands of miles of dense jungle, mountain ranges of up to 4500 meters, deserts and arctic temperatures as low as -40.

Jack Wills Nethercott

Commenting, Peter Williams, Founder & CEO of Jack Wills Ltd, said:

“I am really excited by this partnership and have been a long standing supporter of Help for Heroes, an amazing charity doing incredibly important work. The collection is all Made in Britain and there is a wonderful story behind it. To produce our Carrington Jacket and Glenkindie Tote, we collaborated with two expert military-grade manufacturers from the North of England. Carrington Workwear in Lancashire printed our 100% cotton material and Cookson & Clegg, twenty miles up the road in Blackburn, created the jacket and tote. They have been in business for 125 and 146 years respectively. The Pennine Backpack was crafted in Walsall by Brady Bags, founded by brothers John and Albert back in 1887. Jack Wills is only 17 years old but we have always been fans of history, heritage and the highest quality available.

“Our commitment, to donating 40% of the sale price from each product to Help for Heroes will go some way towards enabling its teams to continue their important work supporting British Service personnel, Veterans and their families. This is just the beginning of our relationship and I am very excited about it. I am also extremely excited about our new Fittest Brits. These sports men and women have got what it takes and Louis is no exception – Jack Wills will be following his ‘Expedition 5’ very closely and we will backing him all the way.”

Bryn Parry Co-Founder and CEO of Help for Heroes said: "We are incredibly proud to be partnering with Jack Wills. They are passionately doing their bit with a fantastic product range to support the brave men and women who have given so much in the service of our countryIt means a great deal to the wounded and their families to know that the British public is supporting them as they rebuild their lives.”

For further information or any media enquiries please contact our press office on 01725 514276 and to have a look at other companies we work with click here.

For any Corporate Partnership enquiries or to explore how your company could do its bit please email



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