Corporate Partners

If you are interested in partnering with Help for Heroes or choosing us as your Charity of the Year, please don't hesitate to get in touch by calling 01980 846459 or emailing us using the button below.

Help for Heroes

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Moto passes the £1m milestone supporting Heroes on road to recovery

Our partnership with Moto started in 2012 and its staff have shown tremendous dedication and support over the years. In 2015 alone, they raised £400k, bringing their grand total to over £1m!

Each year Moto organises two national collections weekends for Help for Heroes during the Easter and Summer bank holiday weekends, a special collection for Armed Forces Day and a range of staff fundraising events at their sites across the UK.

Moto National Collection Campaigns

Moto kindly hosts annual National Collection Campaigns across all their sites when staff and Help for Heroes volunteers join together to bucket collect for the Charity.

Moto staff across the UK cycled an amazing 10,849km on their ‘Hero Ride: The Moto Challenge’, all without moving from the spot! The 24-hour static bike challenge raised an amazing £37,213 thanks to the generosity of Moto customers.

In addition, Help for Heroes benefits from Moto charity collection tins, located at till points in Moto sites. Moto shares a minimum of 20% of donations with Help for Heroes as their Official Charity Partner, as well as giving funds to many community projects around the country.

Brian Larkin, Chairman of The Moto in the Community Trust, said: “We are very proud of all the Moto staff around the UK who take time out of their busy day to support our fundraising activities and have helped us reach this amazing milestone. Supporting our wounded Heroes is something our customers feel passionate about. Our partnership with Help for Heroes has also had a positive effect on our fundraising for local charities as well as good causes.”

Moto in the Community is the charitable arm of Moto Hospitality Ltd, the UK's leading operator of motorway service areas. Since the trust was launched in 2005, Moto in the Community has raised over £3.5 million for charities and good causes.

Marching alongside our Heroes!

Debenhams continually shows it is a company committed to doing its bit. They have raised over £1.3m to date through an innovative, multi-faceted partnership which includes fundraising, employee engagement and a brand partnership.

March 2016 saw Debenhams stores across the UK host a third annual month of support for the Charity.

Collections and fundraising

Debenhams' month of support in March 2016 was another great success, raising over £148k. It kicked off with their national collection in stores across the country. Help for Heroes volunteers supported the collection weekend with help from Debenhams store staff, who also organised their own fundraising activities during the month. Heroes Breakfasts were also on sale in Debenhams restaurants with a donation to Help for Heroes for every 10-piece breakfast sold.

Limited edition range of clothing

Debenhams introduced a specially designed, limited edition range of men's t-shirts with all profits going to H4H. Two members of the Help for Heroes Band of Brothers, Jamie Hull and Dan Richards, helped launch the first range in 2014 which raised £100k. So successful was this, that Debenhams introduces a new range each year.

Debenhams also lists a range of Help for Heroes own branded merchandise on its online store. 

Staff fundraising

In June 2014 seven Debenhams staff, including Michael Sharpe CEO donned their lycra and took part in Hero Ride, cycling through the Peak District from Manchester to London. They enjoyed the ride so much that staff took part in the Big Battlefield Bike Ride in 2015 and 2016.

In 2011, GSK formed a partnership with Help for Heroes, donating £1m to fund the Sports Hall in the Phoenix Centre – a state of the art gym complex with some of the UK’s most advanced adaptive sporting facilities – at the Charity's Tedworth House Recovery Centre in Wiltshire.

Opened in November of 2012, the Phoenix Centre delivers health, sport and exercise programmes to help Servicemen and women along the path to recovery, as well as give them a push in their physical and psychological fitness goals.

It's a world-class facility and helped Help for Heroes develop it's world-leading Sports Recovery Programme.

GSK continues to support the Charity in various ways, not simply as a corporate donor, but also as a pro bono supporter providing know-how and expertise.

In 2013 GSK funded a work placement for a member Help for Heroes' Band of Brothers fellowship, which led to a permanent role within the company. Following the success of this scheme GSK has provided a further £10k funding to offer further opportunities to support Veterans back into work. 

GSK is a science-led global healthcare company with a mission: to help people to do more, feel better, live longer. The partnership with Help for Heroes falls within its Health and Wellbeing in Communities programme which aims to make a difference to communities through economic contribution, investment, education programmes and partnerships.

Our partnership with Cotton Traders goes back to 2011 and they have raised over £900K in support of our wounded, injured and sick. They aim to reach the £1m milestone by the end of 2017.

Cotton Traders' fundraising centres around a range of clothing with a donation per unit sold to Help for Heroes, as well as a huge range of staff fundraising activities.

In September 2011 Cotton Traders launched its first Help for Heroes clothing range, where 10% of every product purchased is donated to the Charity. All styles have been uniquely designed by the Cotton Traders team in association with Help for Heroes Trading Ltd and is available in the Cotton Traders home shopping catalogues and online.

Cotton Traders' fundraising efforts have been through the sale of Help for Heroes wristbands in its stores and the extraordinary efforts of employees who have organised retail fashion shows, raffles, cake sales, car washes, bike rides, marathons and golf and cricket days.

Take Impact and Bounces Back

In October 2015 Antler came on board in a new partnership with Help for Heroes. The Antler team looked at a number of worthy causes but, as a proud British label, felt Help for Heroes reflected their history and values perfectly.

Antler’s core values and unique heritage in providing sacks used by Service Personnel and equipment to support the war effort during the First World War is perfectly aligned to supporting the work of Help for Heroes. Antler is a great example of a multi-faceted partnership which encompasses both charity fundraising and a brand licensing arrangement. As well as supporting Help for Heroes through a number of employee fundraising activities, Antler is also raising funds through the sales of their Delta luggage range. From every UK sale of a Delta case, £10 will go directly to the Charity. 

David Sharman CEO of Antler: “Antler is thrilled to become a fundraising partner with Help for Heroes, we are very keen to assist this worthy charity in providing essential support. Intrinsically linked with similar values, we feel Antler and Help for Heroes is the perfect match. We are very excited for the year ahead with lots of fundraising and support initiatives coming up throughout 2016 and 2017“

GE is keeping our Heroes in mind

GE has adopted Help for Heroes as its very first National Fundraising Charity Partner and aims to raise £350k to fund the building of a Wellbeing Suite at Help for Heroes Recovery Centre, Phoenix House in Catterick.

The Wellbeing Suite will provide a quiet space for residents and visitors and provide additional facilities for activities such as yoga classes.

GE and Help for Heroes have a lot in common such as our mutual belief in the importance of both physical and mental wellbeing, our passion for sport and our can-do attitude.

Globally, GE values veterans for their unique leadership skills and qualities they can bring to the workplace and actively recruits from the armed services. GE employs 1400 Veterans in the UK. This partnership dovetails with that and adds a philanthropic aspect to our military veterans’ strategy.  

GE’s employees have literally thrown themselves into fundraising from cake sales to skydives across the UK.

Some of the partnership highlights have been:

  • A Gala Dinner at London's O2 Arena
  • A team of hard core cyclists riding to the D-Day beaches and back and then joining 40 of their colleagues in the 2016 Hero Ride
  • 107 people taking on Tough Mudder in 2016
  • Two senior managers walking from Watford to the Somme
  • The GE Healthcare Amersham leadership jumping out of a plane with the Red Devils
  • A Gareth Malone style Sing for Heroes choir concert. 

Staff at Border Force nominated and chose us as their Charity of the Year. Many Border Force staff are ex-military and some have been supported personally by Help for Heroes. As part of the Help for Heroes partnership legacy, Border Force is looking to set up a Military Veterans Network.

The two year partnership began in January 2015 with a fundraising target of £50k which they have smashed.

Sir Charles Montgomery KBE, Director General, Border Force said: “I am confident that our partnership will be a great success. I am looking forward to taking part in some of the fundraising activities and also visiting the Help for Heroes Recovery Centres to see first-hand the support some members of the Border Force team have received."

Border Force employees have been incredibly supportive of the partnership and have organised an impressive range of fundraising activities from a Border Force XI v Cricket for Heroes XI match to a special Armed Forces Day collection at London Heathrow.

Other exciting fundraising has included a London City Airport Treasure Hunt, Manchester 10k, a Heathrow Runway Run and Dunkirk to Calais rowing challenge. They have also donated a range of items from hand knitted scarves to calendars for the Help for Heroes Christmas Stockings Campaign.

Border Force is a law enforcement command within the Home Office, responsible for securing UK borders by carrying out immigration and customs controls for people and goods entering the UK.

Future plans include a London City Airport Treasure Hunt, Heathrow Runway Run, Hadrian's Wall trek and Dunkirk to Calais rowing challenge. They have been taking Hero Bear on tour – he has already been to Australia and Singapore! 


LeasePlan UK have supported Help for Heroes since October 2015 and has raised over £100,000 for the Charity; a fantastic fundraising achievement! This was achieved through a variety of fundraising activities and events organised by a Charity Champions team of dedicated and enthusiastic LeasePlan staff. 

Hundreds of employees from LeasePlan UK have joined in fundraising by holding and taking part in samosa sales, doughnut sales, silent auctions, Christmas fundraising, bake sales, running and cycling challenges and a Lend Lease family fun day.


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