Brand Partners

If you are interested in working with us, we would love to hear from you, so please contact our Partnerships Team for more information.

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We were thrilled to see the Alf Turner range of products supporting Help for Heroes pick up the award for Best Brand Licensed Food or Beverage Product or Range at the 2017 Brand & Lifestyle Licensing Awards. Competition in the category was stiff and included big brands such as Guinness, J2O, Jamie Oliver and Magnum.


This partnership with Help for Heroes began when Paul Turner launched a range of award-winning sausages in 2012 with the backing of Dragons' Den's Peter Jones, using a traditional family recipe passed down from his grandfather, Alf. The brand is supporting the Charity through a 2p donation on every pack across its expanding range of products and has raised over £145k to date.

Alf Turner served in the Royal Army Service Corps for 20 years and opened his butcher’s shop in Aldershot, home of the British Army, when he left the Forces. For Paul it was a natural decision to support Help for Heroes.

Hot on the heels of the success of the pork sausages range, the Dragon's Egg was launched in July 2014 selling over 1 million scotch eggs in just over a year! 2015 saw the introduction of Dragon’s Fury, a chilli pork crackling snack, and Traditional Pork Scratchings. In 2016 the Dragon's Pork Pie and Dragon's Sausage Roll was launched, followed by the Premium Scotch Egg in 2017. 

The range has achieved great retail listings in Tesco, Sainsbury, Co-op, Iceland, Waitrose, Nisa and independent stores giving the Charity a major presence on supermarket shelves.

Visit Alf Turner's website for more information and current stockists. 




Follow Alf Turner on Twitter: @Alf_Turner



The Otter House Group, one of the UK's leading giftware and stationery companies, has partnered with Help for Heroes since 2009 supplying a range of Help for Heroes licensed products to greetings card retailers and garden centres.

Carousel Calendars, part of the Otter House Group, has worked closely with Help for Heroes since 2009, producing a range of calendars and diaries that has grown steadily, introducing new and attractive formats. Carousel Calendars has raised an amazing £404,753 for Help for Heroes and is hoping to reach the £500,000 milestone by the end of 2017 to include 2018 dated product.





Otter House has proudly worked in conjunction with Carousel Calendars to sell the Help for Heroes Calendars, raising a staggering amount, year on year. Due to the success of the partnership, in 2017 Otter House produced a licensed stationery range and a festive Christmas card and gift-wrap collection. Using bold patterns and illustrations that help promote the Charity, Otter House donate 10% from the net invoiced price of their Help for Heroes sales. 

Martin Rees-Davies, Head of Licensing: “We are passionate about our work with Help for Heroes and have thoroughly enjoyed being a licensee to such a worthwhile and beneficial UK charity.”

Our partnership with Flying Flowers is blooming! Seasonal bouquets and arrangements are added to the range regularly, including Valentines, Mother's Day, Father's Day and Christmas bouquets which make wonderful gifts or blooms to decorate your home.

The collection has been carefully crafted and is unique to Help for Heroes. 15% of the sale price on all flowers across their range purchased through the Flowers for Heroes website is donated to the Charity.

Over the last two years members of Help for Heroes Band of Sisters fellowship have each designed a beautiful bouquet for the Flowers for Heroes collection, which have proved very popular with Flying Flowers customers. Each bouquet tells a very personal story.

The ladies were fully involved in the whole process; from picking their flowers and making up their initial arrangements, to choosing the name and approving the final designs. You can read the full story of our 2017 designs here.

Please make Flowers for Heroes your online florist of choice and treat yourself, or a loved one, to a beautiful bouquet, and know you are making a difference too!

Premier Care in Bathing is a family-run British business and the UK market leader in walk-in baths and easy-access showers.

One of their goals is to help people live their lives to the best of their ability, as independently as possible, no matter what. This is a goal they share with Help for Heroes and why they are delighted to partner with us. It is a cause they have found has resonated with their customers and has been embraced by their staff.

They donate an amazingly generous £100 per installation on any product in their range, and have raised nearly £250,000 since the partnership began in 2014.

Stephen Syrett, Marketing Director, ‎Care in Bathing: “Many of our elderly customers tell us their own stories of serving their country through the second war and many more have children and even grand children who have served through the Falklands conflict, in Iraq, in Afghanistan and throughout the world.

"On their behalf Premier Care in Bathing is very proud to support Help for Heroes and the vital work done by this very worthy charity.”

Eggs for Soldiers are the eggs that give something back. It is one of our oldest partnerships and has raised over £1.3m to date, selling over 58 million eggs!

Eggs for Soldiers was launched in 2012 by Noble Foods who wanted to give consumers a simple way to do their bit by making a small change to their weekly shop; with enough people doing this, we can make a huge difference to other people's lives.

Rob Newell, Marketing Director Shell Egg Division, Noble Foods: “We greatly respect the work the Armed Forces do. We saw the fantastic work that Help for Heroes was doing and we wanted to be a part of that. Many of our staff are either ex-military or families of Servicemen and women so it seemed the perfect fit for us. In the Summer of 2014 we reached the £1million milestone, all through the sale of eggs! It was amazing to be able to show our customers and retailers what can be achieved through a small change to their shopping basket.”

The brand has been incredibly successful and popular with Help for Heroes supporters. Available in selected Tesco stores and online at, they can easily be recognised on shelf with their distinctive packaging and their eggy take on the Help for Heroes logo!

As one of the featured brands in a special Tesco multi-buy bundle, Eggs for Soldiers supported the Heroes Breakfast campaign in 2015, alongside Alf Turner sausages and bacon, and Branston's Baked Beans in a unique retailer and charity brand partner collaboration.

Visit the Eggs for Soldiers website for more information... we think they are doing an eggcellent job!

DEWALT®, the UK’s leading manufacturer of industrial power tools, began its association with Help for Heroes by introducing a limited edition, Help for Heroes-branded drill kit, launched by British MotoGP rider Bradley Smith at Silverstone in 2014.

Such was the popularity and success of the product with its customers, it exceeded all sales and donation targets, raising over £60k. As a result DeWalt has introduced a second drill set and Stanley Black & Decker, their parent company, has also launched a range of Stanley Knives in Help for Heroes colours.

Darren Barber Head of Marketing (UK & ROI): “Our customers are already keen to see what products we can bring to market in 2016 to help drive further charitable donations. There is a clear link and interest from the construction industry, our distributors and end users around our partnership with H4H. We feel we have only just begun this journey and people are asking what we are doing next. Our opportunities now lie in expanding our activities across our wider brand portfolio and looking to include more staff in the central fund raising events delivered by H4H.”

DeWalt also donated tools to Help for Heroes Recovery Centre in Wiltshire, Tedworth House, which are used by wounded Servicemen and women for various outdoor activities as part of their recovery programme.

Created by: Heroes. Brewed by: Marston’s. Enjoyed by: Everyone.

A discussion between Help for Heroes Co-Founder Bryn Parry, Tesco and Marston’s - the UK’s leading brewer of premium cask and bottled beers - led to the development of a new beer to raise funds for wounded Servicemen and women. Marston’s Help for Heroes Ale proved hugely popular with its customers with over 1 million pints sold.

Genevieve Upton, Head Innovations Brewer at Marston’s, worked with three wounded Veterans to create the unique, blonde ale. Pete Dunning, Baz Whittingham and Si Brown knew exactly what they were looking for and after tasting samples, in typical Band of Brothers’ no-nonsense-style, quickly arrived at what they wanted.

Help for Heroes Ambassador Si Brown said: “We wanted a modern-tasting ale and Pete, Baz and I all had a definite idea of how we wanted the beer to taste. We hope members of the public, when they are doing their weekly shop, will think about the wounded and pop a couple of bottles into their shopping basket.”

Richard Westwood, Managing Director of Marston’s Beer Company said: “We are enormously proud to be associated with Help for Heroes. Everyone involved in this project has been bowled over by the fantastic work that they do with injured Servicemen. We hope that the beer has helped raise awareness for the work done by the Charity as well as raising some money.”

The Help for Heroes Ale was well received, with a 5p donation per bottle and 6p per draught pint.

The development of the beer marked the start of a wider partnership with Marston's with landlords and pub staff raising over £45,000 through collection tins on the bar, quiz nights, live music evenings, BBQ afternoons and more.  

Marston’s also supported Help for Heroes in other areas other than pure fundraising, such as promoting Hero Ride throughout their estate (the first such request they have supported which is testament to the relationship), distributing BBQ for Heroes flyers and in-kind support for the Cricket for Heroes event at the Oval in 2015.

Ginsters sponsored the Help for Heroes Hero Ride in 2015 and 2016, with the well-known British company also launching a limited edition pasty in May 2016 to raise funds for our wounded.

Two members of Help for Heroes' Band of Brothers fellowship – Brian and Dave – worked with the Ginsters Chefs to create a limited edition pasty choosing flavours which reminded them of home and the favourite foods they missed while serving overseas. The final product was a classic combination of succulent British roast beef and horseradish.

Brian said, “It was one hell of an experience. Ginsters is doing a phenomenal job. Their support is going to help, and change someone else’s life, just like mine has been.”


Dave (left) and Brian at Ginsters

Jo Hartop, Head of Corporate Communications for Ginsters said “We have been working with Help for Heroes for the past two years through our support for the Hero Bike Ride. We were delighted to build on our existing partnership with them by launching the Limited Edition pasty. Brian and Dave were an absolute delight to work with and the whole Ginsters Team really enjoyed the time spent with them developing this special pasty.”

"We are extremely proud to be associated with the Help for Heroes charity as it fits perfectly with our brand and the causes our consumers really care about. Many of our employees participated in the Hero Ride to raise awareness of the event, experience the camaraderie of cycling alongside Heroes and raise money for an extremely worthwhile cause”.

Help for Heroes

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Regular donations provide a sustained focus on rebuilding the lives of our wounded Servicemen and women.


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