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Dartmouth Brands

We have partnered with watch makers Dartmouth Brands to launch an exciting range of co-branded watches. The six unique designs in the range represent the services that make up our British Armed Forces, the Royal Navy, the British Army and the Royal Air Force. 

The sale of these special timepieces will raise much-needed funds to support veterans and their families, with Dartmouth Brands hoping to raise a total of £25,000 for wounded veterans and their families. 

Our partnership began with AVI-8. Launched on 11th November 2020, the limited edition Flyboy Engineer Automatic showcases powerful yet subtle design cues to pay tribute to those who have sacrificed their lives for the nation, past and present.

"We are delighted and honoured to announce the release of an iconic limited edition Flyboy Engineer Automatic timepiece in partnership with Help for Heroes. AVI-8 draws its inspiration from the pilots, engineers and aircraft of the 20th century and the dedication of all those who have served in our armed forces in and out of the cockpit. We pride ourselves in building timepieces with great attention to detail, reflecting the innovation, skill, daring and bravery of those who took to the skies. This timepiece will help raise money for this remarkable British charity and support the important work they do for those who have served in the British Armed Forces” - Gavin Crilly-McKean, Chief Commercial Officer, Dartmouth Brands.

Following the Flyboy Engineer was the AVI-8 Hawker Hurricane and Spinnaker Spence Automatic, which sold out in just a few hours. 

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Help for Heroes supports those with injuries and illnesses attributable to their service in the British Armed Forces. No matter when someone served, we believe that those prepared to put their lives second, deserve a second chance at life. That's why we're here to empower them to look beyond illness and injury, whether mental or physical, and help them regain their purpose, reach their potential, and have a positive impact on society.

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