Use of Cookies by Help for Heroes

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

If you are on the Shop website, cookies allow you to take advantage of different functions and some are essential features. We, therefore, recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Basket and proceed to Checkout. They help us to identify which pages and/or products are the most popular and play an important role in helping us to enhance the usability and performance of our site.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

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These cookies are used to collect information about how you use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

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Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google they appear to include a mixture of pieces of information to measure the number and behaviours of Google Maps user. PREF stores your options such as preferred zoom level.




This cookie is created when you see the newsletter subscription pop-up. It does not hold any data, apart from the date and time. This cookie expires after eight weeks. It is used to limit the number of times you see the pop-up; you will only see it once in that eight week period.




This is updated every time you view a product and will hold the last three products you view. The cookie expires one month after the last update.




This cookie is used to record that you have an active session on the shopping basket. This cookie expires when you close your browser.




This cookie is used to record that a visitor has been logged on the shopping basket site. This cookie expires when you close your browser.

To opt out of being tracked by Google Analytics across all websites visit

We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. To find out more please visit YouTube’s embedding videos information page.

Our websites may feature embedded ‘share’ buttons to enable users to easily share articles with their friends through a number of popular social networks. These sites may set a cookie when you are also logged in to their service. We do not control these cookies so you should check the third party website for more information.


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