Who are Help for Heroes?

Help For Heroes was the idea of Appeal Chairman Bryn Parry and a group of friends and relations, many of who have connections with serving servicemen and women. Bryn and his wife Emma wanted to do something to help the wounded and came up with the idea of a sponsored bike ride. They mentioned it to some friends who mentioned it to some more friends and suddenly Help For Heroes was born and growing fast. A flurry of visits to various offices led to the campaign being blessed by the head of the army, Chief of the General Staff, General Sir Richard Dannatt.

Help For Heroes is backed by the Army Benevolent Fund, the Army’s own charity that does wonderful work for soldiers and other servicemen and women both directly and through its support of other service charities.

Bryn Parry, Co Founder and Chief Executive served for ten years in The Royal Green Jackets before leaving the army in 1985 to become a cartoonist. He is the author and illustrator of nine books and his company, Bryn Parry Studios produce a wide range of gift products which can be seen at www.brynparrystudios.com

Emma Parry, Co Founder and Managing Director has coped with being married to Bryn for 26 years and since 1985 has been fully involved with running their business.  Apart from book-keeping (not her strong point!) she has done pretty much every job going and now concentrates on sourcing products for Bryn's designs.  They have three children in their twenties and their son has just started his military training at Sandhurst.

Mark Elliott, Director of Operations spent 25 Years in the Grenadier Guards, followed by 8 years in the Insurance Industry.  He is currently CEO of the National Organisation of Beaters and Pickers Up www.nobs.org.uk.  He also spends what time he has left over running Marathons (and other sporting challenges!) playing cricket and shooting / beating.  Mark is married to Claire and lives (with Botham his dog) in Amesbury Wilts.  His Daughter Laura has just graduated from University and is living in Nottingham.

Amanda Davies, Finance is married to Lee for 16 years. Lee is a serving officer  with 2 Royal Welsh based in Tidworth. Have 2 daughters, Megan 15, and Bethan 13. Worked for 3 years prior to H4H supporting the families of 2 Royal Welsh and organizing outings etc. Before that, studied extensively and stayed at home bringing up the children.