DEWALT® Announces New Partnership with Help for Heroes

DEWALT® Announces New Partnership with Help for Heroes

DEWALT® has announced a new partnership with UK military charity, Help for Heroes. The leading manufacturer of industrial power tools will begin its new association by donating money from sales of an exclusive Help for Heroes branded promotional cordless kit which will be launched later this year.

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Help for Heroes Ambassador Michael Browne joined British MotoGP star Bradley Smith, who rides for the DeWalt-sponsored Monster Yamaha Tech 3 team, at Silverstone to make the announcement.

Michael is a single above-knee amputee and uses a different prosthetics for different activities, including running, showering and motocross racing. As well as being in the military he was a professional Motocross racer and before his injury competed in the European and World Championships, including riding for a Yamaha team. He still rides Motocross and is also involved with Karting. His aim for the future is to be the first amputee to race in British Motocross events so he was thrilled to be invited to Silverstone to visit the Yamaha team garage and enjoy the weekend’s events.

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Says Richard Mallinson, Head of Marketing at DEWALT®, “We are extremely proud to be working in partnership with Help for Heroes, a charity that is well known, respected and incredibly popular with the UK public. Through this new relationship we are committed to helping the team raise funds to contribute towards the vital work that the Charity delivers to support our brave servicemen, women and veterans. We have a host of new initiatives planned for the coming months to enable us to raise both money and awareness of Help for Heroes including internal fundraising activities.”

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