The Marsh & McLennan Companies case study

The Marsh & McLennan Companies case study

In the summer of 2011 Help for Heroes were thrilled to be nominated, through a staff vote, as the Marsh & McLennan Companies’ Charity of the Year. Breaking all expectations the partnership raised over £420,000, exceeding the original target of £150,000.

The 18 month partnership kicked off with a number of launch events across the company’s UK offices. Special guest speakers Antony Harris and Simon Brown, from the Band of Brothers, shared their personal stories to inspire employees to get involved and do their bit. From that moment on the fundraising started pouring in. 

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Employees across the country really got behind the partnership, showing their support in creative and innovative ways:

There was an office auction offering up the Chief Executive as a chef for the night and VIP holiday getaways amongst other temptations. Teams across offices hosted the H4H Backing Britain Quiz in the office or down the local pub and Heads and Tails was played at the Christmas Party. Hero the Bear was regularly taken on bucket collections at train stations, football events and carol singing. The graduate team collected clothing and bric-a-brac to sell at Leather Lane Market and pitched departments against one another in the office game, Coin Wars.  

Sporting events were a hit. One team battled driving rain in the Dragon Boat Race, another joined the H4H Hadrian’s Wall walk and a group cycled from North Runction to Ongar. A keen diver completed and won a difficult underwater challenge, others ran in the London City Race and a team entered the evil Tough Guy Challenge. 500 employees competed in an orienteering weekend at Center Parcs raising funds for H4H in the process. One keen fundraiser even brokered the use of Carrow Road Norwich Football Ground to host a charity football match.

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Cake baking, selling and eating became a regular theme throughout the partnership. The usual office bake sales were overshadowed by the participation in the H4H Colossal Cake Sale. The London office hosting the largest cake sale H4H has ever witnessed.

2012Mar Colossal Cake Sale London London IMG_2652

Wanting to do something exceptional, MMC and H4H worked together to send a team of employees to climb Mount Kilimanjaro, the world’s tallest freestanding mountain. A team of 19 were joined by Band of Brothers, Ben Deakin and Stuart Evison, summiting the mountain in October 2012 and raising a staggering £110,000 in the process! Not only did this raise much needed funds for our heroes but it also galvanized regional offices to work together across different sites and operating companies.


Through their legacy programme, MMC continue to partner with Help for Heroes on the Pathfinder Programme, a personalised and holistic three part programme that supports the transition from military to civilian life. Employees are offered the opportunity to become mentors  and through Pro Bono support, research and develop the financial literacy education workshops to support Pathfinders.

“Everyone at Help for Heroes is thankful for Marsh & McLennan’s fantastic fundraising over the last year. You have made a significant difference to the lives of those who have suffered life-changing injuries and illnesses in the service of our country.

The dedication that has been shown to fundraising has been exceptional; from the Oliver Wyman Auction which raised over £20,000, to the Young Professionals Ball which raised over £72,000, it has been one of our most successful partnerships to date. Never before have 100% of trekkers reached the summit on a Help for Heroes Kilimanjaro trek, showing real determination to complete a huge challenge. Cakes have been baked up and down the country and you held the largest Colossal Cake Sale in London, a fantastic co-ordinated way for everyone at Marsh & McLennan to “do their bit!

Christina Dove Wales

The amount raised has far exceeded our expectations and means that we can provide direct, practical support for those living with the consequence of their injury, for life. Thank you for your support and hard-work.”

Bryn Parry, Co-Founder and CEO of Help for Heroes.

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