High Street Heroes: H4H opens Charity Shop at Lakeside

High Street Heroes: H4H opens Charity Shop at Lakeside

Lakeside Shop - Hero Bear
Today sees the opening of our new store at the intu Lakeside shopping centre in Essex.

Shoppers can buy H4H branded products, such as cooking utensils and leisurewear, with the profits going to help H4H to continue to deliver support to those who have suffered life-changing injuries and illnesses whilst serving our country. Part of this support is provided through H4H run Recovery Centres such as at Chavasse VC House in Colchester.

Matthew Hopkinson, Director of the Local Data Company, the UK’s leader in retail location data and insight, points out that less than 5 percent of charity shops are located within modern shopping centres: “Quality, value, trust and a cause are all values close to most shoppers hearts and wallets. Help for Heroes ticks all those boxes and as such is a great example of innovation within the charity sector.”

Helen BeeBe, Managing Director of Help for Heroes Trading Limited: "We have a loyal and wide-ranging customer base who love our products and want to show their support for the Charity. A portfolio of stores in key locations around the UK will supplement our already successful e-commerce business, further raising awareness of the cause and generating more income for the Charity."

Emma Parry, Charity Co-Founder and Executive Chairman of H4H says: “We are delighted with the expansion of Help for Heroes Trading Limited. It not only allows us to spread awareness about the Charity but it will also bring in more money to support our heroes. This is particularly important as our troops withdraw from Afghanistan, as for our wounded, injured and sick service personnel their battles will continue long after the war ends.”


Shop online with Help for Heroes!

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