Help for Heroes is delighted to announce their partnership with Virgin Active in support of the charity’s latest fundraising challenge: Hero Ride.
Between 27 May and 02 June, Virgin Active health clubs across the country will be offering the opportunity for members to get involved in their local club’s Hero Ride activity, such as group static cycle or boot camp, with all funds raised being donated to Help for Heroes.
On 02 June, the main Hero Ride event will see cyclists from all corners of the country stage fundraising bike rides and meet on mass in Blackheath and ride together into central London in support of our wounded.
Led by hundreds of wounded veterans and service personnel from the UK and USA, Hero Ride will be the biggest cycling demonstration of national support for the wounded this country has ever seen with over 1,300 cyclists brushing off their bikes to be part of this very special event.
All funds raised through Hero Ride and Virgin Active will provide support for those who have suffered and survived injuries in recent conflicts and for their families, for life.
Sir Richard Branson, Founder of Virgin Active Health Clubs, said: “Help for Heroes is a fantastic charity and it is our pleasure to get involved and help to drum up support, participation and ultimately raise money for our troops. I would encourage anyone to come along to their nearest Virgin Active club and get signed up for this event, it doesn’t matter about your level of fitness – it’s about getting involved and showing your support.
“Best of luck to all participating in Hero Ride and the Virgin Active events and classes across the country from myself and all at Virgin Group.”
Bryn Parry OBE, CEO and co-founder of Help for Heroes, said: “We are delighted to be working with Virgin Active to ensure that Hero Ride allows as many people as possible to get involved in what will be a fantastic day.
“We have no doubt that Virgin Active will do a great job in drumming up support for Hero Ride and we hope that our work with them will continue to the future.
“The money raised is greatly needed to enable us to provide long term support for those who have suffered life-changing injuries. The war in Afghanistan may be coming to an end but for those whose lives have changed as a result of their service to this country, the battle is only just beginning. On behalf of everyone at Help for Heroes and all those who the funds raised will benefit, thank you and best of luck for your Virgin Active events.”
Help for Heroes are encouraging supporters to line The Mall from 13:00 on Sunday 02 June to celebrate the event and the achievements of those involved.