Ben Hughes, Deputy CEO and Commercial Director of the Financial Times, knew exactly why he wanted to become one of Help for Heroes’ first Industry Ambassadors. He explains: “People who protect us and fight for our rights and are injured in the process need to be looked after, looked up to and admired. Hero is not a word to be used lightly.”
Ben first heard about the Charity through Help for Heroes Patron, friend and former England Rugby Union International, Simon Halliday. He credits boldness, ambition and collaborating with great people as essential tips for getting ahead in his industry and hopes to bring these qualities with him to Help for Heroes, saying: “I’m most excited about helping to develop an organisation that already does some amazing things and encouraging others to become involved too.”
Getting involved has never been easier. Be it a private donation, a cake sale or an exotic trek, there are so many ways to do your bit to help us help our heroes. For Ben, his favourite moment so far was running a half-marathon with his daughter in Bath. They raised more than £3000.
One of Help for Heroes’ main promises is to inspire, enable and support those who have made sacrifices serving their country to reach their full potential. For those looking to transition from military life to working on civvy street Benoffers this advice: “Find and discover what you want to do. Experiment with different things if you have to. Then give your chosen path all you’ve got.”
He continues by citing enthusiasm and energy as the most important qualities he looks for, as well as those who are able to bounce back: “Anyone who gets knocked down and gets up again to fight on is a hero. That’s another reason I wanted to get involved with the Charity. It’s what our Heroes do.”