Marching alongside our Heroes!
Debenhams continually shows it is a company committed to 'doing its bit'. They have raised over £700k to date through an innovative, multi-faceted partnership which includes fundraising, employee engagement and a brand partnership.
March 2016 saw Debenhams stores across the UK host a third annual month of support for the Charity.
Collections and fundraising
Debenhams month of support in March 2016 was another great success, raising over £148k. It kicked off with their national collection in stores across the country. Help for Heroes volunteers supported the collection weekend with help from Debenhams store staff, who also organised their own fundraising activites during the month. Heroes Breakfasts were also on sale in Debenhams restaurants with a donation to H4H for every 10-piece breakfast sold.
Limited edition range of clothing
Debenhams introduced a specially designed, limited edition range of men's t-shirts with all profits going to H4H. Two members of the Help for Heroes Band of Brothers, Jamie Hull and Dan Richards, helped launch the first range in 2014 which raised £100k. So successful was this, that Debenhams introduces a new range each year.
Debenhams also lists a range of Help for Heroes own branded merchandise on its on-line store.
In June 2014 seven Debenhams staff, including Michael Sharpe CEO donned their lycra and took part in Hero Ride, cycling through the Peak District from Manchester to London.They enjoyed the ride so much that 20 members of staff, including Michael, took part in the Big Battlefield Bike Ride in 2015 and a team plan to do it again in 2016!