Help for Heroes Band of Brothers enjoying Heroes Breakfast at Debenhams Plymouth

Heroes Breakfast

Heroes Breakfast offers your customers a very simple way to do their bit for our Heroes by buying a Heroes Breakfast or breakfast product, with a donation made to Help for Heroes from each unit sold.

Our ambition is for Heroes Breakfast to become a staple fixture in the nation’s fundraising diary. 

The Proposition

Heroes Breakfast NEW LOGO      

Help for Heroes would like to invite you to become the Heroes Breakfast exclusive partner for your sector.

We are looking for partners who will promote the campaign and engage with; the public, the Armed Forces, the media, celebrities and corporate supporters.

 The purpose of the partnership is to:

Engage your customers through your Heroes Breakfast customer offer (for example on a set menu breakfast or individual breakfast product/s)Heroes Breakfast healthy breakfast

Promote sales of your Heroes Breakfast offer

Generate unique stories and images exclusively for you, Help for Heroes and of course the campaign

Ultimately raise funds to deliver vital, long-term support to our beneficiaries.

The Campaign

The mechanic

Heroes Breakfast full English breakfastHeroes Breakfast is a commercial agreement whereby you commit to making a donation to Help for Heroes of a minimum of 10% of

the sale price. You will be granted exclusivity within your retail sector and the right to use Help for Heroes and Heroes Breakfast logos and branding devices on your promotional material.

You can run Heroes Breakfast any time and for any period to be agreed. You may choose to run your Heroes Breakfast to coincide with our Heroes Breakfast national fundraising campaign in June.

What we can offer


For more information contact / 0207 4511350