Created by: Heroes. Brewed by: Marston’s. Enjoyed by: Everyone.
A discussion between Bryn Parry, Tesco’s and Marston’s - the UK’s leading brewer of premium cask and bottled beers - led to the development of a new beer to raise funds for wounded Servicemen and women. Marston’s Help for Heroes Ale has proved hugely popular with its customers with 1 million pints sold already.
Genevieve Upton, Head Innovations Brewer at Marston’s, worked with three injured veterans to create the unique, blonde ale. Pete Dunning, ‘Baz’ Whittingham and Si Brown knew exactly what they were looking for and after tasting samples, in typical Band of Brothers’ no-nonsense-style, quickly arrived at what they wanted.
Help for Heroes Ambassador Si Brown said: “We wanted a modern-tasting ale and Pete, Baz and I all had a definite idea of how we wanted the beer to taste. We hope members of the public, when they are doing their weekly shop, will think about the wounded and pop a couple of bottles into their shopping basket.”
Richard Westwood, Managing Director of Marston’s Beer Company said: “We are enormously proud to be associated with Help for Heroes. Everyone involved in this project has been bowled over by the fantastic work that they do with injured Servicemen. We hope that the beer will raise awareness for the work done by the Charity as well as raising some money.”
The Help for Heroes Ale has been well received; with a 5p donation per bottle and 6p per draught pint it has already raised over £53,000 in the short time since its launch.
The development of the beer marked the start of a growing partnership with Marston's.The partnership has been embraced by Marston’s landlords and pub staff who have raised over £45,000 through collection tins on the bar, quiz nights, live music evenings, BBQ afternoons and more.
Marston’s has also supported H4H in other areas other than pure fundraising, such as promoting Hero Ride throughout their estate (the first such request they have supported which is testament to the relationship), distributing BBQ for Heroes flyers and in-kind support for the Cricket at the Oval match.