Eggs for Soldiers are the eggs that give something back. It is one of our oldest partnerships and has raised over £1.2m to date, selling over 8.6 million eggs!
Eggs for Soldiers was launched in 2012 by Noble Foods who wanted to give consumers a simple way to "do their bit" by making a small change to their weekly shop; with enough people doing this, we can make a huge difference to someone else's life.
Rob Newell, Marketing Director Shell Egg Division, Noble Foods: “We greatly respect the work the Armed Forces do. We saw the fantastic work that Help for Heroes was doing and we wanted to be a part of that. Many of our staff are either ex-military, or families of Servicemen and women so it seemed the perfect fit for us. In the Summer of 2014 we reached the £1million milestone, all through the sale of eggs! It was amazing to be able to show our customers and retailers what can be achieved through a small change to their shopping basket.”
The brand has been incredibly successful and popular with H4H
supporters. Both Free Range and Barn Eggs are available in six and ten-egg packs with a donation from every pack and are available nationwide in Tesco, Asda and Morrison’s. They can easily be recognised on shelf with their distinctive packaging and their eggy-take on the Help for Heroes logo!
As one of the featured brands in a special Tesco multi-buy bundle, Eggs for Soldiers supported the new Help for Heroes Breakfast campaign, alongside Alf Turner sausages and bacon, and Branston's Baked Beans in a unique retailer and charity brand partner collaboration. Eggs for Soldiers also sponsor the annual Bake for Heroes national fundraising campaign.
Visit the Eggs for Soldiers website for more information... we think they are doing an eggcellent job!
Or have a look at our Bake for Heroes recipes page for some delicious dishes using Eggs for Soldiers!
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