For Outstanding Initiative in Supporting Help for Heroes

Debenhams started supporting Help for Heroes three years ago and since then we have received phenomenal support- they have just hit the £1.3million  mark!

The Debenhams staff commit  to a whole month of fundraising in March and H4H manages a weekend campaign, manned by our volunteers in as many stores as we can. Meanwhile Debenhams staff have their own clever ideas in each store for the rest of the month.

Debenhams restaurants are the launch brand partner for the Heroes Breakfast campaign; during the March they make a donation for every 10 piece breakfast sold, a very popular initiative!

They design a t-shirt every year alongside our beneficiaries to be sold in store, and sell H4H branded merchandise through their websites. 20 staff members attend the Big Battlefield Bike Ride each year– all of them more than reaching the suggested target and this year alone raising an astonishing £121,000