Help for Heroes - At A Glance

	*Young charity.* Launched on 1 Oct 2007 by Bryn and Emma Parry and a group of friends.
	Direct action. We support those wounded in the service of our country since 9/11.
	Tri Service. Benefits Navy, Army and Royal Air Force.
	*Cost effective.* Based in a business centre in Wiltshire.
	*Passion, not much pay.* Rely heavily on our largely volunteer network.
	Simple. ‘Money in, money out’ to where it is most needed and directed by the experts.
	*More money goes to the cause.* The sale of products by Help for Heroes Trading Co Ltd covers most of the charity’s costs.
	*Broad mandate.* We support both capital projects and grants to specialist organisations to directly support the wounded.
	Supporting Service charities. We work with service charities, in many cases providing funds to support projects.
	*New money.* H4H is appealing to ‘new money’; people who have not previously donated to a service charity.
	Not political, not critical. Just getting on with the job.
	Effective. £64 million raised in 34 months.
	Media support. The Sun, The Sunday Times and the Mail on Sunday back the appeal.
	Social. Use Facebook and Twitter as well as our own social media – HeroNet.
	Royal and celebrity support. City Salute and the Rugby Challenge match.
	Do your bit. From organising a big event to baking a cake, shaving your head or joining in a H4H challenge.
	Challenges. We offer a selection of challenges, from trekking the Sahara to biking around France, climbing Kilimanjaro to trekking through Nepal.
	A new way of raising money. Fun, vigorous, challenging, inclusive, and passionate about the cause.

	Help for Heroes; Doing Our Bit